{"id":23024,"date":"2022-09-26T16:37:05","date_gmt":"2022-09-26T19:37:05","guid":{"rendered":"https:\/\/ee02395c61.nxcli.io\/insights\/digital-literacy-o-desenvolvimento-continuo-de-skills-digitais\/"},"modified":"2024-04-09T12:49:19","modified_gmt":"2024-04-09T15:49:19","slug":"digital-literacy","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/digital-literacy\/","title":{"rendered":"Digital literacy: the continuous development of digital skills"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23024\" class=\"elementor elementor-23024 elementor-14852\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-130fd5cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130fd5cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2701f40e\" data-id=\"2701f40e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32d9ce84 elementor-widget elementor-widget-text-editor\" data-id=\"32d9ce84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><strong><span class=\"NormalTextRun SCXW17809218 BCX0\">By <\/span><span class=\"NormalTextRun SCXW17809218 BCX0\">Elo<\/span><span class=\"NormalTextRun SCXW17809218 BCX0\">Insights, in collaboration with Isabela Correia<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec38eb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5ec38eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aff9e2f elementor-widget elementor-widget-text-editor\" data-id=\"7aff9e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p><i><span data-contrast=\"auto\">Digital literacy is key to unlock people\u2019s and organisations\u2019 ability to use technology as lens to reveal new transformation opportunities.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/li><li><p><i><span data-contrast=\"auto\">Digital literacy becomes a lever for implementing a continuous cycle of knowledge internalisation, shaping the organisational culture.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/li><li><p><i><span data-contrast=\"auto\">The leadership\u2019s role is to maximise the logic of lifelong learning, cultivating a good grasp of how technologies work and can be applied.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-497bfe1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"497bfe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8e6e4a elementor-widget elementor-widget-text-editor\" data-id=\"4f8e6e4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The success of <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/elogroup.com\/en\/insights\/digital-transformation\/\">digital transformation<\/a><\/span><\/span> is not only linked to the acquisition of technology, but to the way it is used and applied by people in organisations. As George Westerman, a researcher at MIT (Massachusetts Institute of Technology) and a reference in the field of management, points out: \u201cdigital transformation needs a heart\u201d. In other words, the optimisation and use of digital assets necessarily involves training people, because they are the ones who really transform the corporate environment.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is where the importance of <strong>digital literacy<\/strong> comes in. It is a process in which the organisation&#8217;s employees are exposed, in a structured and permanent way, to learning and knowledge that will enable them to deal with new digital technologies. And, also, use them as lens to visualise application opportunities capable of generating value for the business.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\u201cIt is important to understand literacy as a set of actions that promote contact and knowledge between employees and companies and the digital transformation ecosystem\u201d, explains Isabela Correia, senior manager at EloGroup.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Literacy is the combination of a series of strategies. It ranges from the exchange of information on how enabling technologies work to the use of digital methodologies and tools. It can be promoted through workshops, courses, classes, visits to reference hubs, collaborations with other organisations or internal and external events. In this way, it boosts reskilling (when there is a change in the duties of a position) and upskilling (the retraining of employees in the same line of work).<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But it does not stop there, as it also helps to fulfil key goals and aims by enabling the maximum exploitation of companies&#8217; technology parks \u2013 which often already exist and are up to date from a structural point of view, but are used below their potential.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">This is because digital literacy unlocks the organisation&#8217;s affordance, since it expands understanding of people&#8217;s use of technology and helps reveal new values and applications of digital assets in solving work challenges.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258b441 elementor-widget elementor-widget-image\" data-id=\"258b441\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"795\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_2-1024x1017.png\" class=\"attachment-large size-large wp-image-23068\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_2-1024x1017.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_2-300x298.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_2-150x150.png 150w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_2-768x762.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_2-1536x1525.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_2.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99ded3a elementor-widget elementor-widget-text-editor\" data-id=\"99ded3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The affordance expansion happens in two dimensions: individual and collective. By developing individually, the collaborators also amplify their ability to use digital tools to see new business opportunities. However, scaling up to the collective level is not linear or automatic and can only be fully achieved when it is incorporated into the organisational culture.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Teams become capable of not only using technology as it was originally intended, but can also mould the use of tools, methods and processes, perfecting techniques and discovering new applications for this asset, considering the needs of the business. This paves the way for taking advantage of so-called embedded opportunities, or opportunities that would remain invisible without the digital lens.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">&#8220;It is a great transformation lever with two sides. While on one hand digital literacy guarantees the pace and constancy of the exchange of knowledge between teams, on the other it increases the scope that this knowledge can generate as a digital transformation. It promotes the combination of learning between different areas at scale\u201d, states Correia.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33add6 elementor-widget elementor-widget-heading\" data-id=\"b33add6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Team integration and lifelong learning <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4453ddca elementor-widget elementor-widget-text-editor\" data-id=\"4453ddca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Within a digital transformation process, an important part of the challenge lies in giving visibility and scale to solutions that often have already been conceived and implemented. Literacy breaks down barriers so that effective solutions become transversal and are not restricted to the edges of the corporate structure.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this sense, it helps bringing together leaders, different technical teams and business areas, expanding the understanding of organisational needs and existing opportunities.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Still about the fundamental points that characterise a mature organisational culture that incorporates digital literacy, it is worth highlighting the importance of the <strong>lifelong learning<\/strong> logic, in which the development of digital skills is seen as a continuous journey and not a one-off action. This adds malleability to strategies, openness to experimentation, the adoption of agile operating models, as well as other indispensable elements for sustaining the continuous cycles of transformation.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Incorporating digital literacy as one of the mechanisms embedded in an organisational culture based on continuous learning is one of the factors that gives origin to a <strong>positive knowledge spiral<\/strong>. This movement leverages use cases and the integration of various digital transformation enabling technologies \u2013 such as advanced analytics, cloud computing, artificial intelligence and automation. Here is a closer look at how it is formed.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6273a elementor-widget elementor-widget-heading\" data-id=\"0f6273a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The positive spiral in digital transformation <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564f162 elementor-widget elementor-widget-text-editor\" data-id=\"564f162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW189764315 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW189764315 BCX0\">The concept of the positive spiral comes from the field of education and refers to the stages through which knowledge ceases to be mere information and becomes internalised and aggregated as a formative part of a culture. These four phases are:<\/span><\/span><span class=\"EOP SCXW189764315 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9498a77 elementor-widget elementor-widget-image\" data-id=\"9498a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"684\" height=\"1024\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_1-684x1024.png\" class=\"attachment-large size-large wp-image-23063\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_1-684x1024.png 684w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_1-201x300.png 201w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_1-768x1149.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_1-1027x1536.png 1027w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_1-1369x2048.png 1369w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/09\/DigitalLiteracy_1.png 2048w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5f0a5 elementor-widget elementor-widget-text-editor\" data-id=\"ae5f0a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In the first two stages, knowledge starts from a subtextual nature, when one person teaches another informally, until it is externalised and formalised in some kind of record, such as a lesson on a particular topic. The third stage is key, as the knowledge of several people comes together. Knowledge is combined to form new learning, and individual explicit knowledge becomes shared explicit knowledge. Finally, in the fourth stage, learning is internalised, based on everyone&#8217;s ability and interpretation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">An important part of the value of digital literacy is generated as initiatives are created to exchange the knowledge acquired along the transformational journey.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b24f0a1 elementor-widget elementor-widget-testimonial\" data-id=\"b24f0a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cThe great relevance lies in combining different knowledge about technologies and their potential to solve business problems. The spiral expands as it becomes part of people's experience and daily lives, also expanding its potential for generating value\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Isabela Correia<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Senior Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5fa2e elementor-widget elementor-widget-text-editor\" data-id=\"1c5fa2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">It is in the orbit of this positive spiral that\u00a0<strong>affordance can translate into paths and opportunities for innovation<\/strong>. Digital literacy becomes a great lever for putting learning into a cycle of internalisation, expanding the potential for using technology in transformations. Knowledge related to digital assets begins to circulate and be mastered by larger groups of people, until the point in which it ceases to be new.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b397d elementor-widget elementor-widget-heading\" data-id=\"85b397d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The role of leadership in promoting digital literacy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb75fc elementor-widget elementor-widget-text-editor\" data-id=\"9bb75fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">It is in the multiplicity of exchanges and the richness of experiences, especially those involving practical application, that digital affordance is unlocked and lenses are obtained to see new perspectives based on what the market already practices, bringing a gain in digital maturity to the organisation.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">For leaders, one example of what they can gain from engaging in learning processes that enrich their digital intelligence is an increased ability to evaluate digital technologies and solutions that respond to business needs. This doesn&#8217;t mean that these leaders need to become specialists or develop hard skills such as programming or data science. <\/span><\/p><p><span data-contrast=\"auto\">The book <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/mitpress.mit.edu\/9780262545112\/the-technology-fallacy\/\" target=\"_blank\" rel=\"noopener\"><em>The Technology Fallacy<\/em><\/a><\/span><\/span>, written by experts in partnership with MIT, listened to more than 3,000 respondents to conclude that digital leadership is about being able to consciously (and well-informedly) navigate a new business environment marked by constant technological disruption. In other words, <strong>digital literacy needs to be present at C-level in order to make the connection with the top of organisations<\/strong>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Those who lead must understand the general principles of how technology works. Having a good understanding of when, why and how to use it is increasingly crucial, firstly to be guided by changes and have a transformative vision, accompanying and naming new flows of value generation for the organisation; secondly, because it increases the quality of decision-making in times of uncertainty. It also improves the employee experience and the effectiveness of digital assets, especially when many work from home.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Recognising and checking in the current degree of digital integration in the business makes it possible to judge whether an emerging technology is really appropriate, for example.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80974f elementor-widget elementor-widget-heading\" data-id=\"f80974f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Evaluating the level of literacy and return for the business<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b420d elementor-widget elementor-widget-text-editor\" data-id=\"44b420d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Consolidating a learning culture is a long internal process that requires resilience and a focus on the employee. Leadership must engage, sponsor and make the team available for actions within the digital literacy strategies, bearing in mind that they need to be carried out during working hours. <\/span><\/p><p><span data-contrast=\"auto\">Without encouragement, knowledge cannot be absorbed even if an incredible programme is designed. Influencing changes in behaviour and the adoption of new procedures has not only a cognitive dimension, but also a social one. People learn better by practising and exchanging with other peers.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This brings us to the decisive point of the discussion: <strong>how can we assess the level of literacy and the return that digital literacy brings to the business?<\/strong><\/span><strong>\u00a0<\/strong><\/p><p><span data-contrast=\"auto\">It is possible to measure the volume of initiatives and opportunities created from a range of digital practices and processes that are or become relevant to an organisation&#8217;s daily operations.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Learning can and should be assessed through questionnaires and tests related to the level of mastery of employees before and after literacy actions. In practice, these are questions about the concepts and applications of digital skills in the work context, often with real examples and debates about the digital solution that can be adopted to solve a particular business problem. Measurement before and after the activities also helps to monitor the evolution of technical mastery.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">From an organisational perspective, digital maturity can be measured through the central outcome of digital literacy: a transformation portfolio. This set projects will be aligned with the organisation&#8217;s transformation strategy through the exchange of knowledge promoted, diversifying the technologies used and helping the convergence of actions between different areas. <\/span><\/p><p><span data-contrast=\"auto\">The greater the volume and degree of integration, the more refined the lenses of the teams involved will be. Within this portfolio, it is also possible to measure the gains obtained directly from the initiatives raised in the digital literacy actions, estimating the impact of the training.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">\u201cThere is a scale of gain for the organisation with these newly identified opportunities, which cannot always be quantified at once. However, over the course of the transformation journey, it is a mechanism that will certainly boost the results of the digital transformation, including the financial ones\u201d, guarantees Correia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To paraphrase the final extract from the book Technology Fallacy: Getting started is often the hardest part. The key is to break down the barriers to digital maturity. Promoting digital literacy can boost less mature areas of the organisation that are just on hold, waiting to move.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f5d61 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e0f5d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33a711d elementor-widget elementor-widget-text-editor\" data-id=\"33a711d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>ISABELA CORREIA works as Senior Manager at EloGroup<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital literacy is key to unlock people\u2019s and organisations\u2019 ability to use technology as lens to reveal new transformation opportunities<\/p>\n","protected":false},"author":9,"featured_media":20854,"parent":0,"template":"","editorias":[125],"industrias-category":[126,130,132,147,129,142,146,133,148,134,143,144,141,149,145],"praticas-category":[137,157,158,135],"insights-category":[160],"class_list":["post-23024","insights","type-insights","status-publish","has-post-thumbnail","hentry","editorias-strategically-digital-en","industrias-category-agrobusiness","industrias-category-education","industrias-category-energia-oleo-gas-en","industrias-category-financial-services","industrias-category-food-and-beverages","industrias-category-government","industrias-category-healthcare","industrias-category-infraestrutura-en","industrias-category-logistics-and-transportation","industrias-category-manufatura-en","industrias-category-media-and-telecom","industrias-category-mining","industrias-category-public-finances","industrias-category-retail","industrias-category-sanitation","praticas-category-transformacao-digital-en","praticas-category-people-organizations","praticas-category-processes-value-generation","praticas-category-estrategia-inovacao-en","insights-category-strategically-digital-en"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":30,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23024\/revisions"}],"predecessor-version":[{"id":23411,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23024\/revisions\/23411"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/20854"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=23024"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=23024"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=23024"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=23024"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=23024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}