{"id":23347,"date":"2022-04-27T19:37:31","date_gmt":"2022-04-27T22:37:31","guid":{"rendered":"https:\/\/ee02395c61.nxcli.io\/insights\/10-bases-da-transformacao\/"},"modified":"2024-04-03T11:39:42","modified_gmt":"2024-04-03T14:39:42","slug":"steps-towards-successful-transformation","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/steps-towards-successful-transformation\/","title":{"rendered":"10 steps towards a successful transformation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23347\" class=\"elementor elementor-23347 elementor-13010\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-22305d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22305d0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26fb38a0\" data-id=\"26fb38a0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77ba94c0 elementor-widget elementor-widget-text-editor\" data-id=\"77ba94c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"NormalTextRun SCXW17004380 BCX0\">By EloInsights, in collaboration with Marcos <\/span><span class=\"NormalTextRun SCXW17004380 BCX0\">Navarini<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819e79a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"819e79a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33aaab9d elementor-widget elementor-widget-text-editor\" data-id=\"33aaab9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">Transformation should be seen as a continuous cycle that helps keep competitiveness in an organization, involving changes and processes in the approach to technology.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">A TAM approach, which brings together technology, analytics and management, can provide a more complete vision for overcoming barriers and obstacles.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">We have listed 10 actions and points of view that consider the creation of purpose and solid foundations to make transformation processes continuous, in the same step as the world around us.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303e65e elementor-widget elementor-widget-spacer\" data-id=\"303e65e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b062763 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b062763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18668ff elementor-widget elementor-widget-text-editor\" data-id=\"18668ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Transformation is the act of changing something from a first state to a final state. However, in the business world, the definition is a bit more complex than the one in the dictionary.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Transformation involves a set of fundamental changes \u2013 in processes, people and technologies. In a company as a whole or in specific areas, all transformations effectively seek to sustain the level of competitiveness, whether through growth, the creation of new organizational capabilities or both.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Naturally, each transformation is different. We believe there are four imperatives to motivate them:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Extracting Value: which relates to doing more without wasting resources;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Expanding Value: whether it is acquiring new customers, exploiting new channels or creating new operational levers;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">New Value: the development of new products and services; and<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Redefining Value: by expanding operations in new businesses or new business models, effectively changing the value equation.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">One transformation with a specific DNA, result of the combination of several dimensions, is <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/elogroup.com\/en\/insights\/digital-transformation\/\">Digital Transformation<\/a><\/span><\/span>. It has been driven by the Covid-19 pandemic and the mass take-up of the home office. We can define this phenomenon as the process of using digital technologies to create or change existing business processes, culture and customer experience to meet the market and business requirements of an ever-changing world.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The fact is that no company can survive in the long term unless it is constantly reinventing itself. But it is also true that successful transformations are usually the exception and, often, deliver less than promised.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ea8923 elementor-widget elementor-widget-heading\" data-id=\"10ea8923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do transformations fail? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2191b68 elementor-widget elementor-widget-text-editor\" data-id=\"2191b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Human nature is resistant to change, which makes any transformation difficult. According to John Kotter, professor emeritus at Harvard Business School and an authority on the subject, there are eight main mistakes that jeopardies the entire process. These are: lack of a sense of urgency; absence of a powerful coalition; poor transparency; failure to communicate the vision of the future; maintaining obstacles to the transformation; absence of short-term goals and gains; hasty conclusion of the process; and shallow roots of a new corporate culture.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Even though Kotter published this list 30 years ago, it is still very up to date. Without a fundamental purpose, clarity to communicate and inspire or buy-in from the leadership, it will be difficult to embrace the mechanisms to make change happen.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">On long trajectories, it is important to achieve quick wins in the short term. Lean planning and an experimental approach using agile methodologies and short cycles increase the engagement of the entire company and, so, the chances of success. Having solid foundations guarantees better adaptation to constantly changing internal and external scenarios, as well as fueling the renewal of skills for new transformations.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Good leadership encompasses different perspectives and areas of knowledge. We believe that an integrated approach \u2013 which can be summarized by the term TAM (Technology, Analytics and Management) \u2013 guarantees the application of multiple simultaneous and complementary lenses to solve problems.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Based on the discussions pointed out so far, we have listed <strong>10 actions and points of view to guide a successful transformation<\/strong>:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500550f elementor-widget elementor-widget-spacer\" data-id=\"500550f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-11ab412d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11ab412d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-592463a3\" data-id=\"592463a3\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8f4141 elementor-widget elementor-widget-image\" data-id=\"c8f4141\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-binoculo-1024x280.png\" class=\"attachment-large size-large wp-image-20022\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-binoculo-1024x280.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-binoculo-300x82.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-binoculo-768x210.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-binoculo-1536x421.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-binoculo.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfdfca elementor-widget elementor-widget-heading\" data-id=\"6cfdfca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Found out purpose <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13793b1b elementor-widget elementor-widget-text-editor\" data-id=\"13793b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The purpose sets a direction for change. Before starting the journey, it is extremely important to outline the main goals and assess what barriers may block them, as well as making a connection with the transformations that affect the world and are centered on people and society. Defining goals is crucial, as they pragmatically determine what results are expected and how they will be achieved.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">You need to create a transparent message that is assertively conveyed to engage and affect as many employees as possible in understanding these goals and overcoming the obstacles to transformation. Kotter even lays down a rule to help you discover your purpose: you must be able to explain your vision in five minutes, so that someone else understands and remains interested.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce013a elementor-widget elementor-widget-spacer\" data-id=\"5ce013a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2f13e elementor-widget elementor-widget-heading\" data-id=\"4d2f13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Eyes to the future and paradigms\u2019 breaking <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eca8fbc elementor-widget elementor-widget-text-editor\" data-id=\"5eca8fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Be predictive, anticipate and do not limit yourself to traditional thinking. When faced with a problem, you must question the rules of the game and take a challenging stance when thinking about practical solutions, even if they may seem far removed from the organization&#8217;s current reality.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Innovation is a lever to guarantee growth and the ability to see new opportunities for creating value. This look to the future must be a lens through which to analyze your transformation purpose. To understand business needs and possibilities that do not exist yet, the organization must combine analytical and deterministic thinking, which we can call more traditional, with future-back thinking, which is more creative and associative.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This means thinking of a macro-objective to be achieved in the future \u2013 let\u2019s put it between five and ten years \u2013 and, starting from what you want to be, going back in time, thinking of long, medium and short-term goals and horizons to reach the main point. In order not to hinder development in the present, this vision for what is to come involves a set of actions: defining the main goal, developing an extensive action plan, as well as constantly analyzing the market and the results that are being achieved.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The future-back needs to be connected to the company\u2019s strategy through a dual aspect transformation that combines current actions with those that need to be transformed in the adoption of a new operating model. The concept of <\/span><i><span data-contrast=\"auto\">Dual Transformation<\/span><\/i><span data-contrast=\"auto\">, which gives its name to the book by authors Scott Anthony, Clark Gilbert and Mark Johnson, explains this dynamic.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It consists of an \u201cA\u201d transformation, which strengthens and reinvents the main operating model, guaranteeing the company\u2019s current needs, in parallel with a \u201cB\u201d transformation, that develops the core business that will be created going forward. In this way, the company manages to break paradigms, innovate and diversify its activities while dealing with current demands.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a794d elementor-widget elementor-widget-spacer\" data-id=\"25a794d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df5468d elementor-widget elementor-widget-image\" data-id=\"df5468d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-alavanca-1024x280.png\" class=\"attachment-large size-large wp-image-20023\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-alavanca-1024x280.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-alavanca-300x82.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-alavanca-768x210.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-alavanca-1536x421.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-alavanca.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b07cd41 elementor-widget elementor-widget-heading\" data-id=\"b07cd41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Pull the right lever <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f4c73 elementor-widget elementor-widget-text-editor\" data-id=\"72f4c73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">You must find the lever that can \u201cmove the dial\u201d. Regardless of the scope of the transformation \u2013 whether it is a process improvement or the creation of a new business strategy \u2013 only two levers of results will ever be affected.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The first one is revenue growth through attracting new customers, creating new revenue lines, generating competitive differentiators, etc. The second is to improve the Return on Invested Capital (ROIC) by improving the efficiency of operations, optimizing the value equation. In the end, whatever the lever, if it does not have an impact on the company\u2019s cash flow, it will not generate value.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">One of the main drivers for recognizing the financial levers that will be achieved is precisely the concept of the Transformation Imperative, explained earlier. Value extraction transformations are essentially about improving ROIC, capturing efficiency gains. Value expansion and the creation of new value are the promotion of revenue growth. Redefining value, on the other hand, means significantly restructuring the company&#8217;s value equation along a new growth path.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It is a way of discovering not only the strategic momentum of the company and its neighboring sectors, but also the priority lever that will drive the trajectory of change.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccbb58a elementor-widget elementor-widget-spacer\" data-id=\"ccbb58a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3dd1b5 elementor-widget elementor-widget-heading\" data-id=\"d3dd1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Create an environment of transformation <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b6d4a elementor-widget elementor-widget-text-editor\" data-id=\"09b6d4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Building a coalition network committed to change unblocks barriers to transformation. It is essential to understand people and find out which triggers will ignite a sense of change in each one involved, understanding interests \u2013 both individual and collective \u2013 as well as what motivates them to do what they do and what skills need to be developed.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Some elements can accelerate the breaking down of these barriers, such as a bottom-up approach, in which the focus is not just on the highest positions in the organization, but also considers managers and team leaders, as they are the ones who have a direct impact on how projects are carried out and how people are led. In this way, it is possible to find nudges: changes in context that can drive and change behavior, as an incentive for people to embrace transformation more easily.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This analysis of the psychological context, together with good use of communication channels, makes it possible to impact most employees, forming a powerful alliance in driving change. In addition, it is extremely important for the organization to resolve problems and obstacles to allow the change to flow, whether in relation to bureaucratic processes or even the replacement of leaders who are not committed to the change.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fecac2 elementor-widget elementor-widget-spacer\" data-id=\"4fecac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c583ea elementor-widget elementor-widget-heading\" data-id=\"0c583ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Manage the transformation <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2448235 elementor-widget elementor-widget-text-editor\" data-id=\"2448235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Change management goes beyond communicating the purpose. It must overcome the <\/span><i><span data-contrast=\"auto\">status quo <\/span><\/i><span data-contrast=\"auto\">to materialize the vision of the future desired by the transformation, in the shortest possible time to mitigate the first negative impacts that aversion to change often causes in people. Support the entire process, plan the stages, train people, check and measure the results with active governance. With this, in addition to a smoother journey for those involved, there is greater delivery of value in less time.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The leadership must be deeply committed and aligned, investing efforts in building people\u2019s skills and training, cutting barriers and obstacles, implementing each necessary step and measuring the results to prove that the change is happening. Measuring and evaluating progress has a major impact on the motivation and credibility of the entire transformation journey. Planning and creating short-term victories, quick wins, makes people see the results generated and continue to believe in the purpose.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da62196 elementor-widget elementor-widget-spacer\" data-id=\"da62196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ac6900 elementor-widget elementor-widget-heading\" data-id=\"9ac6900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Experiment quickly <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c02f3 elementor-widget elementor-widget-text-editor\" data-id=\"14c02f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">It is a fact that the world is changing faster and faster, and that changes in the market are also happening at a very rapid pace. Therefore, adapting to this speed, generating maximum learning at minimum cost and quickly capturing value, keeps a company competitive. A top-down management model, centralized in top management, often influenced by their own experiences or intuition, makes the process considerably slower, more bureaucratic and more hostile to innovation.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The counterpoint lies in the culture of experimentation. When well-structured and carried out on a large scale, this is a great tool for predicting failures and reducing costs. Carrying out analyses together, in a portfolio of experiments, helps deal with failures and mitigates risk aversion \u2013 two characteristics of the test and learn culture. After all, when there are more tests, there will also be failures and unproven hypotheses. When decisions no longer depend solely on top management, they become part of various business areas and are taken more assertively and quickly.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096fc6b elementor-widget elementor-widget-spacer\" data-id=\"096fc6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec2dd9 elementor-widget elementor-widget-image\" data-id=\"4ec2dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-cartas-1024x280.png\" class=\"attachment-large size-large wp-image-20020\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-cartas-1024x280.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-cartas-300x82.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-cartas-768x210.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-cartas-1536x421.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-cartas.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9761b45 elementor-widget elementor-widget-heading\" data-id=\"9761b45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Do not build a house of cards <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b8755 elementor-widget elementor-widget-text-editor\" data-id=\"36b8755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Look carefully at the capabilities needed to make transformation possible and make sure they already exist. Without building strong foundations of support, the changes will not be permanent and effective. This preparation stage involves people, systems and processes that will have to adapt to the new reality and is one of the critical points for a successful journey. By recognizing and making adaptations considering the organization&#8217;s current ability, a support mechanism is created, preventing steps and targets from being missed.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Investing in training people, building competences and developing leaders who are compatible with the desired transformation, bearing in mind the reality to be established, are essential points for solidifying the foundations and giving continuity to the full process.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2960c80 elementor-widget elementor-widget-spacer\" data-id=\"2960c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea3ce40 elementor-widget elementor-widget-heading\" data-id=\"ea3ce40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">8. Let go of the past<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1dab14 elementor-widget elementor-widget-text-editor\" data-id=\"f1dab14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">One of the stages of change management is to burn the bridges with the past so that there is no return to the earlier context. It is common to consider that change cannot be undone or that the process is fully successful as soon as the first results are obtained. However, if the new dynamics and tools are not rooted and well structured, there will be a strong tendency for people to revert to old habits as soon as they feel less pressurized.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The management change work does not end after the implementation stage. It will still be necessary to define a decommissioning plan for the previous model and incorporate transformation discipline into the various company structures that have been impacted. The organization&#8217;s new routines need to take root and the old bridges need to be made inaccessible.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268ca2e elementor-widget elementor-widget-spacer\" data-id=\"268ca2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1800d elementor-widget elementor-widget-heading\" data-id=\"cf1800d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">9. Evaluate the transformation <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1681a4 elementor-widget elementor-widget-text-editor\" data-id=\"f1681a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Data must prove that progress is being made in the right direction. When the planning of goals and aims is not aligned with the strategic vision, there is an elevated risk that they will end up going astray \u2013 either because they fail to measure and evaluate where they are going or because those involved are demotivated and unable to recognize the value of their efforts.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">OKRs (Objectives and Key Results), goals focused on outcomes, show whether the direction is correct. KPIs (Key Performance Indicators) show current performance. Using these metrics together, within a logic of experimentation, makes it possible to evaluate each stage and regulate the expectations of the leadership, making each action tangible.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This has a major impact on ensuring buy-in from the stakeholders involved, it increases both the engagement of those who are interested in checking the process and the motivation for the achievements of the individuals directly involved in its execution. There is a gain in credibility and traction at every stage of the journey.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a538c7b elementor-widget elementor-widget-spacer\" data-id=\"a538c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00ba66b elementor-widget elementor-widget-image\" data-id=\"00ba66b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-caixa-aberta-1024x281.png\" class=\"attachment-large size-large wp-image-20021\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-caixa-aberta-1024x281.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-caixa-aberta-300x82.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-caixa-aberta-768x211.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-caixa-aberta-1536x421.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/04\/Transformacao-caixa-aberta.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4068783 elementor-widget elementor-widget-heading\" data-id=\"4068783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">10. Unlock metatransformations <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efe04d3 elementor-widget elementor-widget-text-editor\" data-id=\"efe04d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Creating solid foundations unlocks the capacity for self-transformation. Metatransformation creates the conditions for triggering future transformations in the organization, enhancing change in a continuous cycle. To do this, it is essential to build up knowledge on key subjects and have access to tools, as well as a wide range of methodologies aimed at analytics, experimentation and agile. A culture of continuous learning encourages the constant evaluation and discussion of new practices and the adoption of innovative technologies, reshaping traditional ways of working.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This building of skills and capabilities allows the organization to work on transformation as a journey, in a process that recycles itself and is therefore permanent. The modern organization is driven by change to remain competitive. Only the adoption of practices that favor this new mindset, shaped by autonomy in problem solving, will make a company capable of self-transformation, engaging in transformation processes and keeping pace with the constant changes in the world around it.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb90007 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fb90007\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c12d4 elementor-widget elementor-widget-text-editor\" data-id=\"d5c12d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span class=\"TextRun SCXW138193041 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW138193041 BCX0\">MARCOS <\/span><span class=\"NormalTextRun SCXW138193041 BCX0\">NAVARINI<\/span><span class=\"NormalTextRun SCXW138193041 BCX0\"> works as Senior Consultant at EloGroup.<\/span><\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A continuous cycle that helps maintain competitiveness and involves changes in processes, people and technology. We have listed 10 actions and points of view for a transformation with purpose and solid foundations.<\/p>\n","protected":false},"author":9,"featured_media":20019,"parent":0,"template":"","editorias":[125],"industrias-category":[126,130,132,147,129,142,146,133,148,134,143,144,141,149,145],"praticas-category":[137,157,158,135],"insights-category":[160],"class_list":["post-23347","insights","type-insights","status-publish","has-post-thumbnail","hentry","editorias-strategically-digital-en","industrias-category-agrobusiness","industrias-category-education","industrias-category-energia-oleo-gas-en","industrias-category-financial-services","industrias-category-food-and-beverages","industrias-category-government","industrias-category-healthcare","industrias-category-infraestrutura-en","industrias-category-logistics-and-transportation","industrias-category-manufatura-en","industrias-category-media-and-telecom","industrias-category-mining","industrias-category-public-finances","industrias-category-retail","industrias-category-sanitation","praticas-category-transformacao-digital-en","praticas-category-people-organizations","praticas-category-processes-value-generation","praticas-category-estrategia-inovacao-en","insights-category-strategically-digital-en"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":12,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23347\/revisions"}],"predecessor-version":[{"id":23402,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23347\/revisions\/23402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/20019"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=23347"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=23347"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=23347"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=23347"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=23347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}