{"id":23535,"date":"2024-03-21T15:49:27","date_gmt":"2024-03-21T18:49:27","guid":{"rendered":"https:\/\/ee02395c61.nxcli.io\/insights\/inteligencia-artificial-trabalho\/"},"modified":"2024-08-27T18:39:13","modified_gmt":"2024-08-27T21:39:13","slug":"artificial-intelligence-future-of-work","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/artificial-intelligence-future-of-work\/","title":{"rendered":"How Artificial Intelligence will impact your (and our) work\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23535\" class=\"elementor elementor-23535 elementor-23228\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-273ca320 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"273ca320\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6bb2a\" data-id=\"f6bb2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cf2e7d elementor-widget elementor-widget-text-editor\" data-id=\"9cf2e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW4980980 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4980980 BCX0\">By Gabriel Renault<\/span><\/span><span class=\"EOP SCXW4980980 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31f1cf1d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"31f1cf1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70932ddf elementor-widget elementor-widget-text-editor\" data-id=\"70932ddf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul style=\"font-weight: 400;\"><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">Generative Artificial Intelligence represents a revolution in productivity that will have an estimated annual gain of more than US$ 4 trillion in multiple industries.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">On the other hand, some human professional markets are likely to shrink as functions are incorporated by the machine.\u00a0\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">This article discusses the future of work, ways of dealing with the impact of Generative Artificial Intelligence, and how to prepare for this great revolution that is already underway.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d01bd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"513d01bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33bad0d8 elementor-widget elementor-widget-text-editor\" data-id=\"33bad0d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">At this point, it is no longer possible to deviate from the subject: Generative Artificial Intelligence (GenAI), with the force of its impact, will transform everybody\u2019s work. But how exactly will this happen? What information do we have today that can help us understand how the job market will be affected by the disruptive wave of this technology?\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Although the current rapid pace of Artificial Intelligence systems\u2019 development has been surprising us with unexpected leaps (such as the launch of ChatGPT in November 2022, or the incredible demonstrations of the <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/openai.com\/sora\" target=\"_blank\" rel=\"noopener\">Sora<\/a><\/span><\/span><span data-contrast=\"auto\"> text-video model, both by OpenAI), which makes it difficult to predict the future of this technology, there is a strong consensus among experts in the field on at least one point: the new Generative AI models will have a strong and worldwide impact on the way people work.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">According to the current managing director of the International Monetary Fund (IMF), Kristalina Georgieva, around <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.imf.org\/en\/Blogs\/Articles\/2024\/01\/14\/ai-will-transform-the-global-economy-lets-make-sure-it-benefits-humanity\" target=\"_blank\" rel=\"noopener\">40% of jobs could be affected by the development of AI<\/a><\/span><\/span><span data-contrast=\"auto\">. \u201cArtificial intelligence will transform the global economy\u201d, states Kristalina in an article published on the Fund\u2019s website.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">OpenAI&#8217;s own CEO, Sam Altman, admitted in an interview with The Atlantic magazine that \u201csome jobs tend to disappear\u201d, while others will be boosted in terms of productivity and creative possibilities.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">To discuss this, firstly, a brief recap of some fundamental concepts is in order. And for even more depth, we recommend checking out our <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/elogroup.com\/en\/insights\/report-generative-artificial-intelligence\/\">Generative Revolution report<\/a><\/span><\/span><span data-contrast=\"auto\">, which details several of the concepts covered in this article.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8af8f9 elementor-widget elementor-widget-heading\" data-id=\"4b8af8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">After all, what makes up the world of artificial intelligence? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b4d46 elementor-widget elementor-widget-image\" data-id=\"15b4d46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"311\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-07-1024x398.png\" class=\"attachment-large size-large wp-image-23538\" alt=\"artificial intelligence future of work\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-07-1024x398.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-07-300x117.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-07-768x298.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-07-1536x597.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-07.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679734c1 elementor-widget elementor-widget-text-editor\" data-id=\"679734c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The term \u201cArtificial Intelligence\u201d refers to the entire field of study, based on an academic definition dating back to the English mathematician and computer scientist Alan Turing (1912 &#8211; 1954). Conceptually, AI is an interdisciplinary field that seeks to develop systems capable of performing tasks that normally require human intelligence. These tasks include learning, reasoning, problem solving, visual perception and speech recognition.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In the diagram above, the items in the center do not \u201csolve the problems\u201d of those outside. In other words, GenAI itself does not replace the other fields of study, but is a consequence of them. In this diagram, we have:<\/span><\/p><p><b><span data-contrast=\"auto\">1. Systems based on logical rules<\/span><\/b><span data-contrast=\"auto\"> (if-then-else, which are one of the foundations of programming), and <\/span><b><span data-contrast=\"auto\">Econometric and Statistical Models<\/span><\/b><span data-contrast=\"auto\">. Both are (and will continue to be) extremely useful and widely used. In these models, the rules need to be thought out and coded by human beings, which ends up being a major bottleneck because, according to Polanyi\u2019s Paradox: \u201cWe always know more than we can express\u201d.<\/span><\/p><p><span data-contrast=\"auto\">As an example, imagine creating a logical code (if-then-else) to identify the image of a sofa, among many other types of furniture. To do this, you would have to write in the code all the conditionals necessary for the program to eliminate possibilities and narrow down the alternatives until it reaches the sofa, which implies more rigidity and a greater margin for error, considering cases where there is a great complexity of variations, something common in the real world.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06986e5 elementor-widget elementor-widget-image\" data-id=\"06986e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-08-1024x448.png\" class=\"attachment-large size-large wp-image-23540\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-08-1024x448.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-08-300x131.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-08-768x336.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-08-1536x671.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/novas_translate-08.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2720c571 elementor-widget elementor-widget-text-editor\" data-id=\"2720c571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">2. Machine Learning<\/span><\/b><span data-contrast=\"auto\"> is the group of models that learn from data. Here, the programming paradigm changes completely. The models are already built (by different mathematical methods) and the job of training the model consists of using structured data (composed of well-defined rows and columns) in large volumes, so that the model \u201clearns\u201d how to perform the task in question.\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In other words, the model \u201cunderstands\u201d how to do what is required, based on the data (reducing the impact of Polanyi&#8217;s paradox). In general, these models will deal with predictions, classifications, inferences, etc. Following the example of the algorithm that identifies sofas, in this case we no longer need to describe the rules that define what a sofa is. It is enough to organize the characteristics of thousands of pieces of furniture in a table or database so that the algorithm itself can learn to identify what is or is not a sofa.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><strong>3. <\/strong><b><span data-contrast=\"auto\"><strong>Neu<\/strong>ral Networks and Deep Learning<\/span><\/b><span data-contrast=\"auto\">. This group still consists of Machine Learning models, only more specific. Their <\/span><span data-contrast=\"auto\">big difference is that, unlike traditional Machine Learning models, these can process unstructured data (videos, audios or long texts) well. In other words, this group of techniques frees up the human effort of structuring unstructured data. However, for these models, despite the unstructured input, the output is always structured (a number or a specific category).\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Following the example of creating a database of furniture characteristics, using these techniques, it is enough to have a large set of furniture images that only say whether it is a sofa or not a sofa, and the model will learn to identify this type of furniture just from the classified images.\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">4. Generative AI<\/span><\/b><span data-contrast=\"auto\">. This model is a type of Deep Learning which, as well as being able to receive unstructured inputs (texts, images or audio), can also generate an unstructured output.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c2785 elementor-widget elementor-widget-image\" data-id=\"c0c2785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-21-at-15.45.18-1024x574.jpeg\" class=\"attachment-large size-large wp-image-23256\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-21-at-15.45.18-1024x574.jpeg 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-21-at-15.45.18-300x168.jpeg 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-21-at-15.45.18-768x430.jpeg 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/WhatsApp-Image-2024-03-21-at-15.45.18.jpeg 1456w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a02dc elementor-widget elementor-widget-heading\" data-id=\"13a02dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Okay... But what does this have to do with me? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d68745 elementor-widget elementor-widget-text-editor\" data-id=\"2d68745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">With an estimated annual impact on the global economy in different industries of up to US$ 4.4 trillion as a result of increased productivity, according to an analysis by a consultancy, the effects of the large-scale implementation of Generative Artificial Intelligence models will be felt in different professional profiles at different speeds.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Generally, more \u201ctechnical\u201d jobs tend to be more at risk than those involving elements such as creativity, abstraction and empathy, which are considered to be &#8220;human&#8221; traits.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">It is worth highlighting that this could all change, considering that state-of-the-art models are continually developing in terms of competencies. But we will talk about &#8220;AGI&#8221; (Artificial General Intelligence) later in this article.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Some examples of professions immediately impacted by current progress in this field:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">In the case of <\/span><b><span data-contrast=\"auto\">customer service<\/span><\/b><span data-contrast=\"auto\">, highly intelligent chatbots specialized for the reality of each company and their respective businesses will open extremely efficient contact fronts, operational 24 hours a day, 7 days a week, which will radically reduce queues and waiting times, and tend to significantly improve the customer service experience. In this case, human agents will find it difficult to compete with the machine&#8217;s resilience and consistency. Even so, more specialized professionals in this field tend to remain in demand in very complex or specific cases;\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Back-office workers<\/span><\/b><span data-contrast=\"auto\">, who have already been impacted by automation technologies, will continue to be exposed as Generative AI starts to operate as a lever for hyper-automation. More cognitive tasks can now also be automated;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Copywriters, translators and other professionals who deal with language<\/span><\/b><span data-contrast=\"auto\"> are also likely to be impacted, as LLMs (large language models) become even more effective at replicating human language in different applications, in domains such as <\/span><b><span data-contrast=\"auto\">marketing<\/span><\/b><span data-contrast=\"auto\">, <\/span><b><span data-contrast=\"auto\">content generation<\/span><\/b><span data-contrast=\"auto\">, and even creative ones, such as <\/span><b><span data-contrast=\"auto\">audiovisual script production<\/span><\/b><span data-contrast=\"auto\">, etc.; and\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">In programming and software engineering, the bar is rising. LLMs have become increasingly effective at writing code, which increases the productivity of the average and specialized engineer. More basic programming tasks tend to be incorporated by GenAI models.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">And not even occupations that have emerged since transformations as recent as those induced by social networks in the first decades of the 21st century are shielded. For example:\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Advertising agencies are already creating <\/span><b><span data-contrast=\"auto\">influencer models<\/span><\/b><span data-contrast=\"auto\"> generated entirely with Artificial Intelligence, from ultra-realistic image creation tools such as Midjourney. According to the owners of one of these agencies, the idea was born after they faced relationship problems with human influencers that negatively impacted their branding projects.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">In the <\/span><b><span data-contrast=\"auto\">creative industry<\/span><\/b><span data-contrast=\"auto\">, these same new tools and dissemination models such as Midjourney and Sora tend to give creatives a tool with little-known potential, but at the same time raise discussions about how the industry will need to adjust and adapt. For example, filmmaker Tyler Perry recently revealed that he had frozen his studio&#8217;s expansion plans, which would have cost $800 million, after seeing the capabilities of OpenAI&#8217;s Sora model. \u201cSome work will be lost\u201d, he said in an <\/span><a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/tyler-perry-ai-alarm-1235833276\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">interview<\/span><\/a><span data-contrast=\"auto\"> on the subject.\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">At the same time, in some quarters, AI will generate new opportunities, especially in the context of STEM (Science, Technology, Engineering and Mathematics) positions.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.mckinsey.com\/mgi\/our-research\/generative-ai-and-the-future-of-work-in-america\" target=\"_blank\" rel=\"noopener\">study by a consulting firm<\/a><\/span><\/span><span data-contrast=\"auto\"> indicates that, by 2030, there should be a <\/span><b><span data-contrast=\"auto\">23% increase in demand for this type of professional in the United States<\/span><\/b><span data-contrast=\"auto\">. The demand for medical professionals is expected to grow even more, by <\/span><b><span data-contrast=\"auto\">30%<\/span><\/b><span data-contrast=\"auto\">, pointing to an increase in the need for workers who deal with care and empathy.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0On the other hand, the professions hardest hit, according to the survey\u2019s expectations, are back-office professionals, with an <\/span><b><span data-contrast=\"auto\">18% drop in demand by 2030<\/span><\/b><span data-contrast=\"auto\">, and sales and customer service, with a <\/span><b><span data-contrast=\"auto\">13% drop<\/span><\/b><span data-contrast=\"auto\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0In all, activities that account for 30% of working hours will be automated, a movement accelerated by GenAI, according to the study.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">As productivity increases, the tendency is to have higher salaries, which generates demand for services for these better-paid employees. The conclusion was that individuals with lower salaries are 14 times more likely to be impacted.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The potential for increased productivity is exemplified by another study, conducted by Harvard with a consultancy, which showed that the consultants who used Generative AI during the evaluation had <\/span><b><span data-contrast=\"auto\">an increase in productivity of 25.1% and a 40% higher quality of delivery<\/span><\/b><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It is also worth noting that all these developments around Generative Artificial Intelligence are not happening in a vacuum. There are also other relevant parallel movements that impact job dynamics and must be factored into the equation:\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The ageing of the population and subsequent growth in demand for more health-related services;\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The energy transition movement, which will require many specialized jobs; and<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The logistics system that connects factories to homes will increase, and with it the demand for \u201clast mile\u201d logistics.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d40692 elementor-widget elementor-widget-image\" data-id=\"0d40692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"469\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-11.png\" class=\"attachment-large size-large wp-image-23245\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-11.png 704w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-11-300x200.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6b0aed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6b0aed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd9e821\" data-id=\"cd9e821\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd1df5d elementor-widget elementor-widget-heading\" data-id=\"fd1df5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to do in the face of the inevitable wave of work automation accelerated by Generative Artificial Intelligence? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b62c63c elementor-widget elementor-widget-text-editor\" data-id=\"b62c63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">With all these premises, we can extend the reflection on the impact of AI to our own jobs and areas of activity, whether you are in management, technology or some other sector at greater risk of transformation. So, a first step is to understand that we are all in the &#8220;impact zone&#8221;, in one way or another.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this context, what new skills do I need to acquire?\u00a0 And how can I include GenAI in my daily life and work so that I don&#8217;t end up &#8220;hacked&#8221; by it?\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It is important to bear in mind that, just as professions related to science, mathematics and technology will gain ground in this new world, other professions not traditionally associated with these fields, such as marketing and content production, for example, will also tend to incorporate more data science logic and analytical thinking. Therefore, in this context, every professional benefits from complementing their training with this type of skill.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Until recently, there was a clear distinction between the areas, but with the introduction of AI and new technologies, this separation is becoming increasingly blurred, with growing integration between the fields. It is therefore crucial that professionals in these careers, which are not traditionally seen as related to the exact sciences, incorporate this knowledge and broaden their understanding, enabling a new way of thinking.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It is not about everyone becoming a mathematician or a programmer. The goal is for people to be able to integrate certain disciplines and ways of thinking, such as the ability to solve problems and think logically. This will help every professional cope with future changes, regardless of how they manifest themselves in each specific area of activity.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Another crucial aspect is <\/span><b><span data-contrast=\"auto\">understanding how Generative Artificial Intelligence models work<\/span><\/b><span data-contrast=\"auto\">, because only then will people be able to discover ways of applying them in their respective fields of work. It is possible to employ these models in extremely creative ways, but this is only possible if you understand the competencies, limitations, strengths and weaknesses of the models.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Not everyone is expected to become an expert in neural networks or deep learning. However, a broader understanding of how these models work is necessary to unlock their potential for everyday use, from simple personal applications to solutions for more complex professional challenges.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Finally, a very important key is self-knowledge. As we have already said, the professions that will be valued the most are those that, in some way, bring a human element of empathy, abstraction and creativity. And the truth is that we are often alienated from these characteristics.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Therefore, a major challenge that Generative AI imposes on us is precisely this reconnection. It will be a dare for everyone to identify how we can increasingly access our own creativity, empathy and sensitivity \u2013 in a short definition, our \u201chumanity\u201d.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559731&quot;:708,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00a0One last complementary point: we also recommend reading our article on <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/elogroup.com\/en\/insights\/data-centric-artificial-intelligence\/\">data-centric AI<\/a><\/span><\/span><span data-contrast=\"auto\">, which talks about a possible paradigm shift within this field, which involves looking more at the data than the model. OpenAI itself, which created ChatGPT, was based on this vision.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">LLMs have been known models for a long time, and in this case, the company&#8217;s entire focus was on accumulating and curating a gigantic text base. It was in this process that ChatGPT was able to deliver its transformative performance.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">It may seem like a more advanced discussion, but, in essence, it just draws attention to the value of your proprietary data, which is unique to you or your company and can serve as the basis for training specialized AIs. And which will certainly be much more accurate for your context.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dccf68d elementor-widget elementor-widget-image\" data-id=\"dccf68d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-12-1024x708.png\" class=\"attachment-large size-large wp-image-23243\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-12-1024x708.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-12-300x208.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-12-768x531.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2024\/03\/download-12.png 1531w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851cfbf elementor-widget elementor-widget-heading\" data-id=\"851cfbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next moves in GenAI <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5328801 elementor-widget elementor-widget-text-editor\" data-id=\"5328801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">With the current pace at which AI technologies are advancing, it is challenging to make specific predictions, especially about their impact on the world of work. AI models have been acquiring new abilities at an astonishing rate, often surpassing the expectations of the researchers themselves. Despite this uncertainty, some emerging developments on the near horizon promise to have significant impacts on society:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ul><li><b><span data-contrast=\"auto\">Evolution of language models: <\/span><\/b><span data-contrast=\"auto\">Current language models, such as GPT-4, Claude, Gemini and Llama, are expected to continue to evolve. This will not only extend their text comprehension and generation capabilities, but could also introduce new forms of human-machine interaction, making interfaces even more intuitive, natural and capable;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Competition between closed-source and open-source models:<\/span><\/b><span data-contrast=\"auto\"> The competition between closed-source models, represented by companies such as OpenAI and Microsoft, and open-source models, led by entities such as Meta, with Google positioning itself between the two extremes, will shape the future development of AI. This dynamic will influence accessibility, security, research collaboration and the development of AI-based applications;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Small Language Models: <\/span><\/b><span data-contrast=\"auto\">I<\/span><span data-contrast=\"auto\">n response to the demand for more sustainable and efficient solutions, small language models are expected to grow. These models, adapted to specific knowledge niches, promise to offer high precision and lower resource consumption, making them better suited to specialized applications;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Expansion of AI infrastructure:<\/span><\/b><span data-contrast=\"auto\"> The infrastructure that enables current advances in AI, provided by giants such as AWS, Google and Microsoft (all using Nvidia as their GPU processor), will continue to expand. This will ease the development and implementation of more advanced AI models, supporting an even wider range of applications;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Robotization and machine vision:<\/span><\/b><span data-contrast=\"auto\"> Projects like Tesla&#8217;s Optimus, which involves the development of humanoid robots capable of manipulating objects with extremely high precision, highlight the potential of combining robotization and machine vision. These technologies will advance beyond factories, integrating into everyday life in innovative ways, from domestic tasks to assistance in complex environments such as hospitals and public spaces. Another initiative in this segment, the startup Figure has developed a humanoid robot equipped with OpenAI&#8217;s GPT and has received funding from big names such as Jeff Bezos, Microsoft and Nvidia;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">AGI (Artificial General Intelligence):<\/span><\/b><span data-contrast=\"auto\"> The search for AGI, considered the &#8220;holy grail&#8221; of this field, continues to guide the efforts of companies such as OpenAI, Google and Meta. The aim is to develop a type of superintelligence that will be able to surpass human capacity and thus take us to new levels of development hitherto unseen in our history. Again, although it is difficult to make precise predictions, we have never been so close to this scenario, although we don&#8217;t know if we are 5, 10 or 20 years away from it; and<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Safety and alignment: <\/span><\/b><span data-contrast=\"auto\">As AI becomes more integrated into our lives, safety and aligning the goals of AI models with human values become crucial. This involves not only protecting AI systems from malicious use, but also ensuring that they <\/span><span data-contrast=\"auto\">run ethically and in line with collective well-being.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">In summary, these developments point to a future in which generative AI will play increasingly central roles in our society, challenging us to adapt, innovate and ensure that these technologies are developed and used responsibly and beneficially for all. Are you ready?<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">EloGroup is a Transformation consultancy that already works on Generative Artificial Intelligence projects in large corporations and is ready to help your organization follow a safe and sustainable path with its own tried and tested method, capable of unlocking the potential of generative AI in business and helping you find new levels of value generation.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Want to know more? <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"mailto:marcio.pupin@elogroup.com.br\">Talk to us!<\/a><\/span><\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This article discusses ways of dealing with the impact of Generative Artificial Intelligence, and how to prepare for this great revolution that is already underway.<\/p>\n","protected":false},"author":9,"featured_media":23230,"parent":0,"template":"","editorias":[131],"industrias-category":[147,146,143],"praticas-category":[127,153,137,157,158],"insights-category":[161,138],"class_list":["post-23535","insights","type-insights","status-publish","has-post-thumbnail","hentry","editorias-future-view-en","industrias-category-financial-services","industrias-category-healthcare","industrias-category-media-and-telecom","praticas-category-ai-algorithms","praticas-category-data-engineering-big-data-en","praticas-category-transformacao-digital-en","praticas-category-people-organizations","praticas-category-processes-value-generation","insights-category-destaque-en","insights-category-future-view-en"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":27,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23535\/revisions"}],"predecessor-version":[{"id":25179,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/23535\/revisions\/25179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/23230"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=23535"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=23535"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=23535"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=23535"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=23535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}