{"id":24681,"date":"2022-07-06T17:11:09","date_gmt":"2022-07-06T20:11:09","guid":{"rendered":"https:\/\/ee02395c61.nxcli.io\/insights\/batalhas-da-transformacao-valor-e-impacto\/"},"modified":"2024-05-13T17:00:16","modified_gmt":"2024-05-13T20:00:16","slug":"design-thinking-how-to-deliver-impact","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/design-thinking-how-to-deliver-impact\/","title":{"rendered":"Transformation Battles: how to deliver and measure impact"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24681\" class=\"elementor elementor-24681 elementor-14343\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7371a88d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7371a88d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e05be2\" data-id=\"44e05be2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c6206aa elementor-widget elementor-widget-text-editor\" data-id=\"6c6206aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW267501286 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267501286 BCX0\">By EloInsights, in collaboration with Marcos Navarini<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9fa531 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d9fa531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29154401 elementor-widget elementor-widget-text-editor\" data-id=\"29154401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">In a transformation journey, delivering and measuring impact are essential steps.\u00a0\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">The Design Thinking approach brings tools to unlock this part of the transformation journey.\u00a0\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">The application of agile method principles, such as short implementation windows and feedback, helps to unlock a culture of experimentation and team independence when testing hypotheses.<\/span><\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4cd67 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae4cd67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd22412 elementor-widget elementor-widget-text-editor\" data-id=\"6bd22412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span data-contrast=\"auto\">This is the third in a series of four articles on the Transformation Battles that will be published in <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/elogroup.com\/en\/insight\/\">EloInsights<\/a><\/span><\/span>.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In the first two articles in this series on the Great Battles of an organization&#8217;s Transformation, we covered everything from the importance of projecting the future to the role of setting up governance that can support people, driving processes and helping to implement technological tools to overcome different business challenges, in a cycle of constant renewal.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Now let\u2019s focus on another essential part of this process: delivering and measuring the impact of the transformation.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Although the entire process of changing an organization is complex and requires patience, it is also important to make it possible to collect the first fruits quickly, to ensure that the movement gains traction and does not lose momentum.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this instalment, we will cover the principles of Design Thinking and the tools that ease each of its stages. We will also explore the importance of implementing elements of the agile method to shorten delivery windows, enabling more constant feedback, in a continuous cycle that promotes stakeholder engagement by offering tangible results even before the transformation is complete.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The starting point will be the stages described in EloGroup\u2019s transformation framework in its impact delivery layer, based on the Design Thinking model: immersion, ideation, experimentation, evaluation and scaling up. We also highlight some of the main mistakes made in this part of the transformation journey.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8d448 elementor-widget elementor-widget-image\" data-id=\"2d8d448\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"923\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/07\/Infos_ingles-08-1-888x1024.png\" class=\"attachment-large size-large wp-image-24706\" alt=\"continuous change | design thinking | transformation\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/07\/Infos_ingles-08-1-888x1024.png 888w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/07\/Infos_ingles-08-1-260x300.png 260w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/07\/Infos_ingles-08-1-768x886.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/07\/Infos_ingles-08-1-1332x1536.png 1332w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3d030 elementor-widget elementor-widget-spacer\" data-id=\"2b3d030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58fae12 elementor-widget elementor-widget-heading\" data-id=\"58fae12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Design Thinking: delivery stages and impact measurement <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69956ce elementor-widget elementor-widget-text-editor\" data-id=\"69956ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Immersion involves going deeper into the reality of the client, whether internal or external, and \u201cempathy\u201d is one of the key words. It involves mapping information, stakeholders, conducting research, group and individual interviews and putting yourself in the user\u2019s shoes, minimizing barriers to offer a more holistic view of the problems that need to be solved.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In ideation, tools such as brainstorming and benchmarking help to create hypotheses to be tested in the following stages. It is important here that there is no judgement, that unusual ideas are encouraged, and that those involved focus on the essence of the proposals, without getting lost in details that could hinder the evolution of this phase.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Experimentation and evaluation are related to testing the hypotheses raised at the earlier stage, and here principles such as \u201clearn to burn\u201d come into play, which sets up the importance of learning (and making mistakes) while spending the least amount of resources possible. <\/span><\/p><p><span data-contrast=\"auto\">The creation of MVPs (minimally viable products) is also part of the menu of tools that help validate hypotheses that can lead to the solution of problems faced by users. Ultimately, the aim is to consolidate a perennial culture of experimentation that encompasses the entire organization.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Finally, in the last stage of this circular and perpetual process, the participants in the transformation process must choose, based on the results of the experiments, which solutions should be scaled up and expanded to a wider scope within the organization, and which should be discarded.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Successful transformations must be disciplined and linked to ambitious goals \u2013 which are organized within a macro strategy \u2013 measured by clear metrics and linked to financial results. Each challenge must be tackled by multidisciplinary teams that not only generate constant deliveries but are also extremely focused on collecting feedback from their customers.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Below, we analyze some of the main mistakes in the delivery and impact measurement stage of a transformation process.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db2f5e elementor-widget elementor-widget-heading\" data-id=\"9db2f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mistake 1: Focusing on the process and not the customer <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa23bb elementor-widget elementor-widget-text-editor\" data-id=\"3fa23bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The needs of customers, whether internal or external, must always be the focus during a transformation process. In this context, it is vital to adopt continuous discovery practices, which will allow insights to be gathered and opportunities associated with the purpose of the transformation to be identified. <\/span><\/p><p><span data-contrast=\"auto\">In other words, the process is initiated and driven by the ability to identify and articulate problems through deep immersion in the client&#8217;s context. Seeing, living, listening and feeling like the customer in the best viable way is an essential step in designing successful solutions.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Tim Brown, CEO of IDEO and one of the great names in Design Thinking, in his book <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.amazon.com\/Change-Design-Transforms-Organizations-Innovation\/dp\/0061766089\" target=\"_blank\" rel=\"noopener\"><i>Change by Design<\/i><\/a><\/span><\/span><span data-contrast=\"auto\">, summarizes these techniques in the stages of insight, observation and empathy:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ol><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Learn about the user\u2019s reality.<\/span><\/b><span data-contrast=\"auto\"> The customers of this transformation will rarely tell you what they need and, if asked directly, their answer will probably be based on their current, biased reality. That is why the role of the transformation is to create context, to delve into reality, to study and learn about the user\u2019s problems through different lenses. At this point, market research, group and individual interviews are useful tools to help with the process.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Observe what they do (and do not do).<\/span><\/b><span data-contrast=\"auto\"> The concrete knowledge lies in the day-to-day life of the customer on the other side of the transformation. Whether it is the executor of an internal process or the user journey of a product, there are human beings involved. To do this, it is vital to go where they are and talk to them, reducing guesswork and assumptions, in a process that author Steve Blank calls \u201cget out of the building\u201d. Only then can you answer: which of your pains are latent? How does he make decisions along his journey?\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Create empathy.<\/span><\/b><span data-contrast=\"auto\"> Experience the user\u2019s daily life in full, minimizing research barriers and creating context for decision-making in the transformation. Techniques such as the \u201chidden client\u201d or \u201ca day in the life\u201d bring the experience to the center of the transformation, connecting those who design the solutions to reality and all its particularities.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03a6ea elementor-widget elementor-widget-spacer\" data-id=\"d03a6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89e2a2 elementor-widget elementor-widget-heading\" data-id=\"a89e2a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mistake 2: Working with long planning and investment cycles <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e0ff0 elementor-widget elementor-widget-text-editor\" data-id=\"66e0ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">During a transformation process, long cycles can do a lot of damage, mainly by reducing visibility of the result, making it difficult to test hypotheses and \u201cstrangling\u201d the feedback cycle on the teams\u2019 achievements along the way. That is why investing in agile models that can shorten delivery windows and enabling a continuous delivery flow is the \u201cantidote\u201d to this problem.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ol><li><span data-contrast=\"auto\">It is important to realize, however, that<strong> not every project will adapt to an agile model<\/strong>, especially in the context of projects with high stability, well-defined deliveries and schedules, where more traditional approaches, such as the waterfall approach, are commonly used. The important thing is that the different models coexist fluidly, allowing teams working in unusual ways to interact and co-operate.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Iterations in a short space of time<\/span><\/b><span data-contrast=\"auto\">, in which a section of work is carried out and tested, can be considered fundamental elements of an agile development approach. This enables regular, continuous deliveries, which allows for the collection of feedback and better visibility of the result throughout the transformation process, as well as minimizing risks with the possibility of adjustments before the solution is scaled up to a wider scope.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Experiment, and eventually fail with speed.<\/span><\/b><span data-contrast=\"auto\"> Define a drumbeat (or rhythm of execution) that translates into constant deliveries, in a flow that enables continuous learning and the possibility of correcting routes. In this process, it will be vital to create technological and procedural enablers, such as an architecture that enables deployment in a short space of time, as well as experiments.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li><b><span data-contrast=\"auto\">Create feedback loops<\/span><\/b><span data-contrast=\"auto\">; mechanisms that allow customer impressions to be collected, absorbed and disseminated by the team involved in the transformation. This highlights the importance of creating context and using it to refine the team\u2019s work.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16afa42 elementor-widget elementor-widget-spacer\" data-id=\"16afa42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cda391 elementor-widget elementor-widget-heading\" data-id=\"7cda391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mistake 3: Cultivating rigid hierarchies and organizational silos \n\n <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b267b5 elementor-widget elementor-widget-text-editor\" data-id=\"7b267b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">A logic of command and control, with rigid hierarchies and organizational silos, hinders the culture of experimentation and compromises the continuous cycle of transformation, which strongly depends on this dynamic of constant testing of hypotheses and relative independence of teams, even if they are guided by clear communication of the organization&#8217;s vision and strategy from the leadership. <\/span><\/p><p><span data-contrast=\"auto\">In this context, we highlight some of the key elements to enable empowerment at the top and greater organizational horizontality:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ol><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Multidisciplinary teams provide a <\/span><b><span data-contrast=\"auto\">greater variety of views on user problems and autonomy guarantees more creativity and agility<\/span><\/b><span data-contrast=\"auto\">, as well as a healthier way of dealing with the natural interdependence of teams, even though the challenge of moving in a unified way is relevant. The need for alignment is often tackled by applying agility models at scale, such as SAFe.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Empowering teams to act autonomously<\/span><\/b><span data-contrast=\"auto\"> creates horizontality and enriches decision-making. Authors such as Marty Cagan, of <\/span><span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.amazon.com.br\/Empowered-Ordinary-People-Extraordinary-Products\/dp\/111969129X\" target=\"_blank\" rel=\"noopener\"><i>Empowered \u2013 Ordinary People Extraordinary Products<\/i><\/a><\/span><span data-contrast=\"auto\">, emphasize the importance of creating conditions in which employees can own end-to-end missions.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">We need to <\/span><b><span data-contrast=\"auto\">design a logic of accountability<\/span><\/b><span data-contrast=\"auto\">, where teams can align themselves with the organization&#8217;s strategy and vision, communicated by the leadership, without depending on constant approvals, even if there is occasional monitoring. In this scenario, teams take ownership of their part in the strategy, aligned with clear success metrics.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Transformation carried out in an agile way requires not only agility in the teams, but also <\/span><b><span data-contrast=\"auto\">agility at an organizational level<\/span><\/b><span data-contrast=\"auto\">. For example, the \u201cflight levels\u201d model proposed by author Klaus Leopold helps us think about how the different teams relate to each other in a three-level approach that ranges from the most operational (backlog management at team level), through coordination (the alignment of backlogs and their interdependencies), to strategic portfolio management (the breakdown of strategy into objectives and targets).<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e053f0 elementor-widget elementor-widget-spacer\" data-id=\"9e053f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e83f1da elementor-widget elementor-widget-heading\" data-id=\"e83f1da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mistake 4: Equating delivery with impact <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9687cad elementor-widget elementor-widget-text-editor\" data-id=\"9687cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Delivery and impact are different things. Impact is the gain or result extracted from a process after a set of deliveries. Taking a transformation in an organization&#8217;s finance department as an example, a possible impact would be the gain in agility in its processes, which results in resource savings, after the transformation \u2013 a result obtained through a series of earlier deliveries.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In a transformation process, it is important to use metrics that prove success, not just deliverables. Aligning with leadership expectations involves establishing goals and key results, and the following points help to deepen this understanding:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ol><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">We can also look at the difference between result and delivery from the perspective of <\/span><b><span data-contrast=\"auto\">output and outcome<\/span><\/b><span data-contrast=\"auto\">.\u00a0 The first, output, refers to a delivery, without necessarily translating into value. For example, the implementation of a new feature in an application. The second, outcome, refers to the value and impact brought about by this output. Following the same example, the outcome of implementing a new feature could be an improvement in the application\u2019s usability for users. We can also talk about business impact, a third moment in this chain of events, which would be, for example, an increase in the number of downloads of that app, because of the improved usability.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;,&quot;469778510&quot;:&quot;default&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">When it comes to measuring impact, one example is the <\/span><b><span data-contrast=\"auto\">application of the OKRs (Objectives and Key Results) methodology<\/span><\/b><span data-contrast=\"auto\">; this is one of the instruments that helps keep the transformation moving in the right direction, since it establishes concrete strategic objectives that are relevant to the organization, while progress towards the objectives can be measured on the basis of a set of key results, or outcomes. Within the logic of experimentation, OKRs make it possible to evaluate and calibrate the expectations of leaders, as well as having a significant effect on convincing and getting stakeholders on board. It increases both the engagement of those who are interested in checking the process and the motivation of those who are involved in executing it.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ol><p><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><em>In the next article, we will look at the fourth Battle of Transformation: how to build the foundations for <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/elogroup.com\/en\/insights\/transformation-battles-continuous-change\/\">continuous change<\/a><\/span><\/span>.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b6f1b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8b6f1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2e775 elementor-widget elementor-widget-text-editor\" data-id=\"7f2e775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>MARCOS NAVARINI works as Senior Consultant and Digital Lab Leader at EloGroup.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the transformation journey, delivering and measuring impact are essential steps. The Design Thinking approach brings tools to unlock this part of the transformation journey. The application of agile methodology principles, such as short implementation windows and feedback, help to unlock a culture of experimentation and team independence when testing hypotheses.<\/p>\n","protected":false},"author":9,"featured_media":20812,"parent":0,"template":"","editorias":[125],"industrias-category":[126,130,132,147,129,142,146,133,148,134,143,144,141,149,145],"praticas-category":[150,137,157,158,135],"insights-category":[160],"class_list":["post-24681","insights","type-insights","status-publish","has-post-thumbnail","hentry","editorias-strategically-digital-en","industrias-category-agrobusiness","industrias-category-education","industrias-category-energia-oleo-gas-en","industrias-category-financial-services","industrias-category-food-and-beverages","industrias-category-government","industrias-category-healthcare","industrias-category-infraestrutura-en","industrias-category-logistics-and-transportation","industrias-category-manufatura-en","industrias-category-media-and-telecom","industrias-category-mining","industrias-category-public-finances","industrias-category-retail","industrias-category-sanitation","praticas-category-agile-en","praticas-category-transformacao-digital-en","praticas-category-people-organizations","praticas-category-processes-value-generation","praticas-category-estrategia-inovacao-en","insights-category-strategically-digital-en"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/24681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":18,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/24681\/revisions"}],"predecessor-version":[{"id":24730,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/24681\/revisions\/24730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/20812"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=24681"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=24681"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=24681"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=24681"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=24681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}