{"id":25138,"date":"2022-08-02T18:24:31","date_gmt":"2022-08-02T21:24:31","guid":{"rendered":"https:\/\/ee02395c61.nxcli.io\/insights\/telemedicina-e-transformacao-digital-saude\/"},"modified":"2024-08-12T17:01:50","modified_gmt":"2024-08-12T20:01:50","slug":"telemedicine-and-digital-transformation","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/telemedicine-and-digital-transformation\/","title":{"rendered":"Telemedicine and the digital transformation of healthcare"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25138\" class=\"elementor elementor-25138 elementor-14466\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-16aae2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16aae2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58b259f\" data-id=\"58b259f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4d6b69 elementor-widget elementor-widget-text-editor\" data-id=\"a4d6b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW95355455 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW95355455 BCX0\">By Bruna Rosso, Daniel Brant, Davi Almeida and Isabella Vallejo, <span class=\"TextRun SCXW234099259 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW234099259 BCX0\">in collaboration with<\/span><\/span> Let\u00edcia Aguiar<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfcf00d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cfcf00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4076d8 elementor-widget elementor-widget-text-editor\" data-id=\"d4076d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">Digital transformation in healthcare has the potential to personalize the patient&#8217;s experience through an integrated ecosystem and optimize clinical productivity.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">Telemedicine has been a &#8220;gateway&#8221; for healthcare players and patients into the digital ecosystem.\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">Big players can intensify their participation in the digital transformation of health through inorganic disruption, in a scenario where startups catalyze innovation.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c491ebf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c491ebf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed1b269 elementor-widget elementor-widget-text-editor\" data-id=\"ed1b269\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The <\/span><b><span data-contrast=\"auto\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/elogroup.com\/en\/insights\/steps-successful-digital-transformation\/\">digital transformation<\/a><\/span> of healthcare is a reality that will redefine the way patients are treated and how healthcare providers deliver their services<\/span><\/b><span data-contrast=\"auto\">. The reshaping of healthcare from a digital perspective revolves around the personalization of the patient&#8217;s experience through an integrated ecosystem capable of conveniently offering customized and precise interventions. It also guarantees healthcare providers optimized clinical productivity and greater precision in care.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">One of the most relevant elements in the context of the digital transformation of health is <\/span><\/b><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Telehealth\" target=\"_blank\" rel=\"noopener\"><b>telemedicine<\/b><\/a><\/span><span data-contrast=\"auto\">\u00b9, which can be understood as primary and specialized care, with a digital prescription, conceptually called teleconsultation. It has been the starting point for major players to adapt to digital health and can improve the patient experience, making it more comfortable and agile, as well as digitizing and centralizing relevant information to feed the integrated digital health ecosystem.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Telemedicine emerged in 1994, but has grown dramatically during the Covid-19 pandemic<\/span><\/b><span data-contrast=\"auto\">. Initially, telemedicine healthtechs appeared to meet a still dormant demand for remote care, not tackled by the big healthcare players, who were suffering from a lack of regulation in the sector.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So, during the pandemic, there was a boom in demand: between March and December 2020, there was a drop of 27 million elective medical appointments compared to the same period the previous year, according to the Brazilian Federal Council of Medicine (CFM), while telemedicine grew by around 372% from March 2020 to September 2021 &#8211; data from G2 Learning Hub.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This, coupled with the temporary regulations established in Brazil, created a favorable scenario for telemedicine healthtechs, which rode this wave and experienced exponential growth, offering their product mainly to the big players who were not prepared to make this digital channel available.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">After this boom and with the relaxation of Covid protocols, telemedicine shows evidence that it will continue to grow<\/span><\/b><span data-contrast=\"auto\">. This can be seen in the following factors:<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ol><li data-leveltext=\"%1.\" data-font=\"Arial Nova\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">On June 2<\/span><span data-contrast=\"auto\">nd<\/span><span data-contrast=\"auto\">, 2022, Brazilian Ministerial Order GM\/MS No. 1,348 was approved, which provides for Telehealth actions and services within the scope of the Unified Health System (SUS). It recognizes telehealth as a means, attested to by the scientific community, of expanding universal and comprehensive access to health;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial Nova\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The Brazilian Federal Council of Medicine (CFM) published Resolution 2.314\/2022, which defines and regulates telemedicine in the country, as a form of medical services mediated by technology and communication, bringing great legitimacy to the practice. The president of the CFM also said that it is a method with great capacity to bring care to the countryside and reduce the overload in large centers;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial Nova\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The CFM has made the CFM Digital Certificate available in the cloud, enabling doctors to digitally sign prescriptions for exams, prescriptions and other medical documents, and has created its own digital prescription platform in conjunction with the Brazilian Federal Pharmacy Council (CFF) and the National Institute of Information Technology in Brazil (ITI);\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial Nova\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">There are two bills currently before the Federal Senate (PL n\u00ba 1998\/2020 and PL 4223\/2021) which authorize and define the practice of telemedicine in Brazil, establishing, among other measures, the role of health professionals in all states; and<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Arial Nova\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Studies such as Global Market Insights predict growing financial activity in digital health, with a projected global market size of US$ 426.9 billion by 2027. As far as Brazil is concerned, the study carried out by Statista Global Consumer Survey predicts a market volume of US$ 3.13 billion in 2026.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ol><p><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Given that the future of healthcare lies in telemedicine and digitalization, the big players \u2013 hospital groups and health plan operators \u2013 are already adapting and need to find ways of leading this transformation<\/span><\/b><span data-contrast=\"auto\">. All the evidence and contexts presented demonstrate how digital health and telemedicine can bring development and democratization to healthcare in Brazil and how both are paths of no return.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In order for the transformation to accelerate and for these organizations not to be left behind, one viable path is &#8220;inorganic disruption&#8221;. In other words, making disruptive innovation practical through acquisitions of healthtechs, as well as the creation of CVC funds or venture buildings, which some players are already doing.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">While the potential of the big players is clear, we also see that startups are catalyzing digital health innovation in Brazil.\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this article, we will take a deeper look at this ecosystem and identify how the big players can act to increase their ability to capture value in this scenario.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20f5be6 elementor-widget elementor-widget-heading\" data-id=\"20f5be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What telemedicine solutions are available on the Brazilian market and what characterizes them? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47daa2d elementor-widget elementor-widget-text-editor\" data-id=\"47daa2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW236916670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236916670 BCX0\">To find the opportunities within a market, you first need to understand its segments. Currently\u00b2, there are three\u00b3 main segments of activity in telemedicine: healthcare providers who work exclusively in telemedicine, providers who work in telemedicine and traditional healthcare, and &#8220;marketplaces&#8221; which act as a connection channel between doctors and patients. We characterized the three segments based on a study of 14 <\/span><span class=\"NormalTextRun SCXW236916670 BCX0\">healthtechs<\/span><span class=\"NormalTextRun SCXW236916670 BCX0\"> with a significant market share and mature solutions.<\/span><\/span><span class=\"EOP SCXW236916670 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16cd3c8 elementor-widget elementor-widget-image\" data-id=\"16cd3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"8521\" height=\"18993\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-03.png\" class=\"attachment-full size-full wp-image-25142\" alt=\"telemedicine\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b75c42d elementor-widget elementor-widget-text-editor\" data-id=\"b75c42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In these segments, the operating model can <\/span><b><span data-contrast=\"auto\">vary between B2C and B2B<\/span><\/b><span data-contrast=\"auto\">, with the former being the most common and the latter only present in segment 2.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Healthcare providers via telemedicine (non-exclusive), such as popular clinics and hospital groups, only offer solutions directly to the patient, as do marketplaces that offer telemedicine as a channel. In other words, both run within the B2C segment.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Among healthcare providers via telemedicine (exclusive channel), we see that most of the relevant players are healthtechs with a business model focused on B2C through individual consultations or health programs (competing with popular health plans) and on B2B by offering outsourced healthcare services to insurers and health plans.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074a411 elementor-widget elementor-widget-heading\" data-id=\"074a411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What services and functionalities do healthtechs offer? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0701d elementor-widget elementor-widget-text-editor\" data-id=\"7b0701d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Based on the 14 healthtechs analyzed in the characterization of the segments, we mapped the services and functionalities offered in the market to identify how the players can differentiate themselves.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In terms of the services offered, the players with chronic follow-up and a wide range of specialists stand out. The focus of the players is largely on consultations with general practitioners, without the need for specialists. Players that offer remote chronic follow-up services via the platforms \u2013 treatment that would require patients to spend a lot of time traveling in person \u2013 and those that offer a wide range of specialists stand out.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245a00c elementor-widget elementor-widget-image\" data-id=\"245a00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"498\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-04-1024x638.png\" class=\"attachment-large size-large wp-image-25144\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-04-1024x638.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-04-300x187.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-04-768x478.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-04-1536x956.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-04.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb95c9 elementor-widget elementor-widget-text-editor\" data-id=\"8fb95c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Emergency room: <\/span><\/b><span data-contrast=\"auto\">immediate care, through triage, and available 24\/7 with a general practitioner.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Primary care: <\/span><\/b><span data-contrast=\"auto\">appointment with a general practitioner.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Specialized care: <\/span><\/b><span data-contrast=\"auto\">care scheduled with a specialist and defined.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Chronic follow-up program: <\/span><\/b><span data-contrast=\"auto\">periodic medical follow-up protocol via telemedicine or message.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Psychological follow-up \/ psychotherapy:<\/span><\/b><span data-contrast=\"auto\"> scheduled appointments with psychologists or psychotherapists.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf4934 elementor-widget elementor-widget-text-editor\" data-id=\"7cf4934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW115822638 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW115822638 BCX0\">In terms of the functionalities offered, there is a difference between the players with automated medical guidance and scheduling and test results. <\/span><span class=\"NormalTextRun SCXW115822638 BCX0\">Electronic<\/span><span class=\"NormalTextRun SCXW115822638 BCX0\"> prescriptions are a widespread feature among <\/span><span class=\"NormalTextRun SCXW115822638 BCX0\">healthtechs<\/span><span class=\"NormalTextRun SCXW115822638 BCX0\">. <\/span><span class=\"NormalTextRun SCXW115822638 BCX0\">On the other hand, the least common functionalities are automated medical guidance and scheduling and test results. In other words, human work is still poorly optimized by artificial intelligence and telemedicine solutions are poorly integrated with clinics where tests are carried out.<\/span><\/span><span class=\"EOP SCXW115822638 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5f4ec elementor-widget elementor-widget-image\" data-id=\"ac5f4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"498\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-05-1024x638.png\" class=\"attachment-large size-large wp-image-25146\" alt=\"\" srcset=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-05-1024x638.png 1024w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-05-300x187.png 300w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-05-768x478.png 768w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-05-1536x956.png 1536w, https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-05.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a356993 elementor-widget elementor-widget-text-editor\" data-id=\"a356993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-contrast=\"auto\">Automated medical guidance:<\/span><\/b><span data-contrast=\"auto\"> pre-diagnosis artificial intelligence with redirection of the patient to face-to-face or remote care.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Electronic prescription: <\/span><\/b><span data-contrast=\"auto\">the generation, transmission and electronic filling of a prescription based on medical software. Today, this functionality is seen as a must-have for platforms.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Medical history and data:<\/span><\/b><span data-contrast=\"auto\"> the digital medical record with a history of exams, consultations and procedures integrated with remote monitoring is clearly a differentiator and offered by most platforms.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Scheduling and test results:<\/span><\/b><span data-contrast=\"auto\"> few players offer integration with laboratories and make tests available within the platform.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Pharmacy and medicine discounts: <\/span><\/b><span data-contrast=\"auto\">connection to pharmacy marketplaces and discount offers are features present in most players.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a828aa elementor-widget elementor-widget-heading\" data-id=\"8a828aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How have the big hospitals and health insurance companies been acting in telemedicine? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af3b632 elementor-widget elementor-widget-text-editor\" data-id=\"af3b632\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">All the major hospitals and health insurance companies have adapted to telemedicine. But the first group still has solutions that lag in maturity and innovation compared to the rest of the market.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h5><span style=\"text-decoration: underline;\">Large hospitals\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">We studied 10 of the largest and best-rated hospitals in Brazil: Hospital Israelita Albert Einstein, Hospital S\u00edrio-Liban\u00eas, Rede Materdei de Sa\u00fade, Benefici\u00eancia Portuguesa, Rede D&#8217;Or, Dasa, Hospital Alem\u00e3o Oswaldo Cruz, Hospital Moinhos de Vento, Hospital Santa Catarina and Hospital M\u00e3e de Deus.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">All these hospitals have adapted in some way to telemedicine, allowing at least teleconsultations for emergency care or general practice. However, it was seen that, in general, the telemedicine platforms used by the large hospitals are outdated in terms of maturity and usability compared to the healthtechs considered in the study.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In addition, all the hospitals have their own telemedicine solution and may outsource the video call platform.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><h5><span style=\"text-decoration: underline;\">Health insurance providers\u00a0<\/span><\/h5><p><span data-contrast=\"auto\">We analyzed 6 health insurance companies with great national relevance: Bradesco Sa\u00fade, Hapvida, Amil, Unimed, Notredame and SulAm\u00e9rica.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Like the large hospitals, all the health insurance companies have their own telemedicine solutions. However, compared to the large hospitals, the operators&#8217; digital solutions are more mature and have better usability. After all, while almost all the hospitals mentioned use online portals, most of this group of operators have their own app.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665f6fb elementor-widget elementor-widget-heading\" data-id=\"665f6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Why is telemedicine just one channel within digital health? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765b2f1 elementor-widget elementor-widget-text-editor\" data-id=\"765b2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW230538229 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW230538229 BCX0\">Although there are good opportunities in telemedicine, the digital health ecosystem goes far beyond it, so players&#8217; activities should not be limited to this channel. The digital health ecosystem is <\/span><span class=\"NormalTextRun SCXW230538229 BCX0\">very broad<\/span><span class=\"NormalTextRun SCXW230538229 BCX0\"> and <\/span><span class=\"NormalTextRun SCXW230538229 BCX0\">comprises<\/span> <span class=\"NormalTextRun SCXW230538229 BCX0\">several<\/span><span class=\"NormalTextRun SCXW230538229 BCX0\"> different channels, platforms and technologies that work to add value to the patient. See the table below.<\/span><\/span><span class=\"EOP SCXW230538229 BCX0\" data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3e8a1 elementor-widget elementor-widget-image\" data-id=\"1f3e8a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"8358\" height=\"25295\" src=\"https:\/\/elogroup.com\/wp-content\/uploads\/2022\/08\/traducoes_insights-06.png\" class=\"attachment-full size-full wp-image-25148\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97bef9 elementor-widget elementor-widget-text-editor\" data-id=\"f97bef9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Yet, <\/span><b><span data-contrast=\"auto\">telemedicine is a good entry point for patients and players in digital health<\/span><\/b><span data-contrast=\"auto\">. As mentioned earlier, digital health players have telemedicine as their entry point, as it is one of the most widespread and easiest ways to adapt to this digital landscape. Similarly, for the patient, teleconsultations tend to be very convenient and timely. After all, a face-to-face consultation can be more difficult to schedule and travel requires more effort, cost and time, especially for residents of rural areas or people with disabilities.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559685&quot;:0,&quot;335559731&quot;:708,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Based on this latent demand, healthcare providers can take advantage of the patient&#8217;s first contact with digital health through telemedicine and use instruments to keep them, such as remote monitoring, engagement mechanisms or other options presented above.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">However, <\/span><b><span data-contrast=\"auto\">players entering this ecosystem must pay attention to one point: integration involves a large volume of sensitive data<\/span><\/b><span data-contrast=\"auto\">. One of the main goals of the digital health ecosystem is to promote the integration of information and services, making life easier for patients and perfecting the performance of healthcare providers. For integration to take place, sensitive data must be handled, so those who manage this data must comply with the Brazilian General Data Protection Act (LGPD) to respect the law and patients.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e030104 elementor-widget elementor-widget-heading\" data-id=\"e030104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How can healthcare players capitalize on digital health, starting with telemedicine? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e139ab elementor-widget elementor-widget-text-editor\" data-id=\"0e139ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">We have seen that the big players in healthcare have already started their work in telemedicine, but we know that there are still unexplored opportunities in the area. The adaptation of traditional healthcare providers to telemedicine, as presented, is still lagging other solutions on the market. We also showed that there are different services and functionalities that can be offered within telemedicine. Players therefore have the following options for exploring the area:\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1068,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improve services, functionalities and technologies internally to make the patient experience as complete as possible, standing out from competitors;<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1068,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Develop new technologies in-house through venture-building and spin-offs (at the risk of not being agile enough); and<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1068,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Create innovation environments to develop disruptive solutions through partnerships, funding (CVC) or even M&amp;A.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><p><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Finally, healthcare providers wishing to spearhead the digital transformation of healthcare in Brazil must explore the various facets of the ecosystem. We understand that the digital transformation of healthcare is driven by the various benefits it generates for patients, such as convenience and better access, and for healthcare providers, such as reducing infrastructure costs and optimizing work. However, the greatest benefit and goal of this transformation is the integration of the healthcare ecosystem.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Connecting the different forms of health care not only provides greater comfort for those involved, but also ensures that this care is as complete and assertive as possible. Therefore, exploring the breadth of the digital health transformation ecosystem is not just a way for players to stand out in the market, but the solution to the most important purpose of their business: taking the best care of people&#8217;s health.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e0df5 elementor-widget elementor-widget-text-editor\" data-id=\"45e0df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00b9The term \u201ctelemedicine\u201d takes on different connotations depending on the entity or body that uses it, but most definitions refer to a broad concept, analogous to digital health. According to the CFM, telemedicine is &#8220;the practice of medicine mediated by Digital, Information and Communication Technologies (DICTs), for the purposes of care, education, research, disease and injury prevention, management and health promotion&#8221;.\u00a0\u00a0<\/em><\/p><p><em>\u00b2Study carried out in 2022.\u00a0\u00a0<\/em><\/p><p><em>\u00b3There is a fourth segment of telemedicine technology for clinics, hospitals, independent doctors and health plans, in addition to CRM and clinical\/hospital management, which is outside the scope of the study.\u00a0\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac70ed9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ac70ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b940b elementor-widget elementor-widget-text-editor\" data-id=\"38b940b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span data-contrast=\"auto\">BRUNA ROSSO works as Senior Manager at EloGroup.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">DANIEL BRANT works as Manager at EloGroup.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">DAVI ALMEIDA works as Executive Director at EloGroup.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">ISABELLA VALLEJO works as Director at EloGroup.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><i><span data-contrast=\"auto\">LET\u00cdCIA AGUIAR works as Intern at EloGroup.<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital transformation in healthcare has the potential to personalize the patient experience through an integrated ecosystem and optimize clinical productivity. Telemedicine has been a &#8220;gateway&#8221; for healthcare players and patients into the digital ecosystem.<\/p>\n","protected":false},"author":9,"featured_media":20818,"parent":0,"template":"","editorias":[125],"industrias-category":[146],"praticas-category":[155,159,135],"insights-category":[160],"class_list":["post-25138","insights","type-insights","status-publish","has-post-thumbnail","hentry","editorias-strategically-digital-en","industrias-category-healthcare","praticas-category-customer-experience","praticas-category-digital-products","praticas-category-estrategia-inovacao-en","insights-category-strategically-digital-en"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/25138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":8,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/25138\/revisions"}],"predecessor-version":[{"id":25155,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/25138\/revisions\/25155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/20818"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=25138"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=25138"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=25138"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=25138"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=25138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}