{"id":25192,"date":"2024-09-18T19:27:02","date_gmt":"2024-09-18T22:27:02","guid":{"rendered":"https:\/\/ee02395c61.nxcli.io\/insights\/tech-c-level\/"},"modified":"2024-10-09T15:58:24","modified_gmt":"2024-10-09T18:58:24","slug":"tech-c-level-brazil-cio-cto","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/tech-c-level-brazil-cio-cto\/","title":{"rendered":"CTOs\/CIOs are closer to business decisions, reveals new EloGroup survey\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25192\" class=\"elementor elementor-25192 elementor-25181\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41294349 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41294349\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a1bea3f\" data-id=\"5a1bea3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-466ef890 elementor-widget elementor-widget-text-editor\" data-id=\"466ef890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW67699901 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67699901 BCX0\">By <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW67699901 BCX0\">EloInsights<\/span><\/span><span class=\"EOP SCXW67699901 BCX0\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca05855 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ca05855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7436e585 elementor-widget elementor-widget-text-editor\" data-id=\"7436e585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">Tech C-Level Brazil survey reveals latest trends for CTOs\/CIOs, and how IT has been structured in the country&#8217;s most competitive companies.\u00a0\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">The unprecedented survey was carried out in partnership with the TEC Institute, which publishes the MIT Technology Review.\u00a0\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul><ul><li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">One of the highlights is the figure of the \u201cAugmented CTO\u201d, a technology leader who brings even more robustness to an organization&#8217;s Digital Transformation.\u00a0\u00a0<\/span><\/i><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59d3c475 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"59d3c475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4697ff48 elementor-widget elementor-widget-text-editor\" data-id=\"4697ff48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The idea that business leaders should be increasingly fluent in technology skills, such as those that enable advanced automation, deep data analysis, systems architecture, artificial intelligence, among others, has become almost commonplace in the market.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">With the advance of <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/elogroup.com\/en\/insights\/steps-successful-digital-transformation\/\">Digital Transformation<\/a><\/span> in different industries, the digitization of services and processes in multiple layers of organizations, a contemporary leader has no choice: they need to become acculturated around these technologies, so that they become lenses for solving business challenges. Without this portfolio of tools, they run the risk of missing out on opportunities to generate value, simply because they don&#8217;t see them.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">But the unprecedented <\/span><b><span data-contrast=\"auto\">Tech C-Level Brazil 2024<\/span><\/b><span data-contrast=\"auto\"> survey, carried out by EloGroup in partnership with the TEC Institute, which publishes the MIT Technology Review, reveals that this trend is stronger than ever, and demonstrates a development: now, technology executives, CTOs and CIOs, have also advanced into the territory of business leaders, incorporating multiple chairs, such as People and Culture. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This is the case of Daniel Knopfholz, from Botic\u00e1rio, who holds the positions of CIO (Chief Information Office) and CHRO (Chief Human Resources Officer) of the company.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u201cMy experience is as a business manager, not in technology or HR. The decision to put someone with my profile in this position was really to change the situation. Today, we spend more on technology than on marketing. The IT cost line is the biggest, and it&#8217;s fundamental to revenue growth\u201d, says Knopholz. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">He was one of a dozen executives from some of Brazil&#8217;s most competitive companies who took part in in-depth interviews for the survey. The full findings of the survey can be found in the Special Edition of Tech C-Level Brasil published by MIT Technology Brazil.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u201cWe needed to bring technology into the core of the company, get everyone to talk about it and work with people from the area\u201d, explains Knopholz. \u201cIT has gone from being a support point to becoming a decision-making element, part of the sales department, which decides the organization&#8217;s strategies\u201d. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The quantitative survey was answered by 115 Brazilian IT leaders. It also reveals how CTOs and CIOs have structured their technology areas, pointing out budgetary and team organization trends. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Among the respondents, <\/span><b><span data-contrast=\"auto\">42.6% were C-level<\/span><\/b><span data-contrast=\"auto\">, and <\/span><b><span data-contrast=\"auto\">26.1% directors<\/span><\/b><span data-contrast=\"auto\">. <\/span><b><span data-contrast=\"auto\">14.8% have been in this position for 5 to 10 years, and 38.3% for more than 10 years<\/span><\/b><span data-contrast=\"auto\">. The survey points to a persistent gender imbalance in technology leadership: <\/span><b><span data-contrast=\"auto\">84.3% are men and 14.8% women<\/span><\/b><span data-contrast=\"auto\">.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u201cBefore, there was this common sense that technology should not be an end, but a means to achieving business objectives\u201d, points out Rafael Clemente, founder &amp; CEO of EloGroup. \u201cThis generated a movement in which executives looked at their realities, made decisions about the goals to be achieved, and from there, demanded that the technology areas deliver what they needed\u201d. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u201cToday, we understand that this is a limited view, for a number of reasons\u201d, tells Clemente. \u201cPerhaps the main one is that, in that old context, the absence of a deep understanding and fluency in emerging technologies on the part of business executives meant that they were not able to fully see the opportunities they brought in order to solve their problems\u201d. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Although 80.9% of CTOs said in the survey that their companies already have a formalized digital strategy, 30.4% pointed that their areas still act in a supportive way to execute the digital strategy, as an \u201corder desk\u201d, while only 12.2% see IT as a reliable strategic advisor<\/span><\/b><span data-contrast=\"auto\">. This shows that, despite their maturity, Brazilian IT still has a lot of room for improvement in terms of becoming \u201ctrusted advisors\u201d to the board.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51d0dde elementor-align-center elementor-widget elementor-widget-button\" data-id=\"51d0dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/10\/Tech-C-level-Brazil-EN.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE TECH C-LEVEL SPECIAL EDITION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804a1b0 elementor-widget elementor-widget-heading\" data-id=\"804a1b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> Augmented CTO <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b44ad0 elementor-widget elementor-widget-text-editor\" data-id=\"7b44ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">\u201cTechnology has always played an enabling role\u201d, highlights Matheus Americano, the EloGroup partner responsible for the technology practice. \u201cIt is just that in the past it delivered the best solution based on a demand, a driver from the business area. Nowadays, technology needs to enable the construction of scenarios that the business areas themselves often cannot imagine. The CTO\/CIO is no longer just an enabler, but also a driver\u201d.\u00a0<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">This change gives the figure of the CTO a new shape, which Americano calls the \u201cAugmented CTO\u201d. \u201cThe Augmented CTO, as we call this new profile, is a professional who not only understands technology in depth, but also masters the nuances of the business. It is no longer a question of a technology executive who understands a bit about business or vice versa. This profile needs to be proficient in both sets of skills to have all the variables and answers needed to make decisions\u201d.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42273f0e elementor-widget elementor-widget-heading\" data-id=\"42273f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Flexibility and the end of the \u2018easy wins\u2019 period <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7417d9dc elementor-widget elementor-widget-text-editor\" data-id=\"7417d9dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The Tech C-Level Brazil 2024 survey also points out that the need for more agile and flexible IT has become an increasingly present reality for organizations, resulting in the adoption of agile methodologies and frameworks, as well as growing investment in software as a service and cloud solutions with more flexible contractual and technological dynamics.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In the responses on IT budget allocation estimated for 2024, <\/span><b><span data-contrast=\"auto\">16.5% cited software as a service, while 13.9% cited infrastructure as a service (IaaS) and public cloud services<\/span><\/b><span data-contrast=\"auto\">. At the same time, among the competencies with the largest number of IT employees, <\/span><b><span data-contrast=\"auto\">agility, management and projects appear as a priority for 14.8% of respondents<\/span><\/b><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Also noteworthy in the survey is the perception that the period of \u201ceasy wins\u201d with digital transformation is over, with companies facing increasing pressure for tangible and measurable results. Executives appear increasingly focused on productivity, cost reduction and efficiency gains.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Among the most important KPIs for decision-making are <\/span><b><span data-contrast=\"auto\">\u201cproductivity gain\u201d (30.4%), \u201crevenue growth\u201d (21.7%) and \u201ccost reduction\u201d (18.3%)<\/span><\/b><span data-contrast=\"auto\">. The same trend appears in the answers about the strategy&#8217;s planning horizon, <\/span><b><span data-contrast=\"auto\">with the short term, 1 to 2 years, accounting for 45.2% of the answers, followed by the medium term, 3 to 4 years, accounting for 32.2% and the long term, over 5 years, accounting for 13.9%. <\/span><\/b><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c28c8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"39c28c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/10\/Tech-C-level-Brazil-EN.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE TECH C-LEVEL SPECIAL EDITION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f088f2e elementor-widget elementor-widget-heading\" data-id=\"f088f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artificial intelligence <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d739fb elementor-widget elementor-widget-text-editor\" data-id=\"2d739fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">One of the most hyped topics in recent years, the application of artificial intelligence to solve business problems is already a trend among respondents.\u00a0 <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Although more traditional data analysis and intelligent business appear to be the majority of use cases, with<\/span><b><span data-contrast=\"auto\"> 66%<\/span><\/b><span data-contrast=\"auto\">, several other verticals are already emerging as candidates for first movers in the integration of Generative AI, such as <\/span><b><span data-contrast=\"auto\">customer service (54%), product and service development (40%) and marketing (24%)<\/span><\/b><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u201cThe future belongs to those who understand the power of data and have the ability to translate it into strategic actions, using technology as a catalyst to generate value at scale\u201d, says Marcio Pupin, the EloGroup partner responsible for the Artificial Intelligence practice. \u201cBeing data-driven is no longer a differentiator and has become essential.\u201d<\/span><span data-ccp-props=\"{&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559731&quot;:708,&quot;335559739&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e068f0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e068f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/elogroup.com\/wp-content\/uploads\/2024\/10\/Tech-C-level-Brazil-EN.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE TECH C-LEVEL SPECIAL EDITION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tech C-Level Brazil survey reveals latest trends for CTOs\/CIOs, and how IT has been structured in the country&#8217;s most competitive companies.  <\/p>\n","protected":false},"author":9,"featured_media":25782,"parent":0,"template":"","editorias":[125],"industrias-category":[133,143],"praticas-category":[150,127,151,137],"insights-category":[161,138],"class_list":["post-25192","insights","type-insights","status-publish","has-post-thumbnail","hentry","editorias-strategically-digital-en","industrias-category-infraestrutura-en","industrias-category-media-and-telecom","praticas-category-agile-en","praticas-category-ai-algorithms","praticas-category-cloud-services-integration-en","praticas-category-transformacao-digital-en","insights-category-destaque-en","insights-category-future-view-en"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/25192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":25,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/25192\/revisions"}],"predecessor-version":[{"id":25303,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/25192\/revisions\/25303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/25782"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=25192"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=25192"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=25192"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=25192"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=25192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}