{"id":36505,"date":"2025-10-14T15:43:58","date_gmt":"2025-10-14T18:43:58","guid":{"rendered":"https:\/\/elogroup.com\/?post_type=insights&#038;p=36505"},"modified":"2026-03-12T15:28:24","modified_gmt":"2026-03-12T18:28:24","slug":"100-startups-to-watch-the-future-of-brazilian-retail-in-the-age-of-ai-powered-retailtechs","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/100-startups-to-watch-the-future-of-brazilian-retail-in-the-age-of-ai-powered-retailtechs\/","title":{"rendered":"100 Startups to Watch: The Future of Brazilian Retail in the Age of AI-Powered RetailTechs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36505\" class=\"elementor elementor-36505 elementor-31746\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53a0e987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a0e987\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d489e3f\" data-id=\"2d489e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e706e8d elementor-widget elementor-widget-text-editor\" data-id=\"4e706e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW89857425 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89857425 BCX0\">Eduardo Bentivoglio<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af66bf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1af66bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff8b9a2 elementor-widget elementor-widget-text-editor\" data-id=\"5ff8b9a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><em>In a panel discussion from the 100 Startups to Watch series by PEGN, industry experts explored the forces reshaping retail \u2014 from AI and fintechs to digital personalization.<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>Jaime Frenkel, Partner at EloGroup, highlighted the role of startups and the need to &#8220;reimagine consumer relationships&#8221; in an ecosystem increasingly shaped by AI agents.<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>Building strong customer bonds through loyalty programs, driving inclusive and sustainable innovation, and leveraging fintechs to expand credit access and support the internationalization of SMEs were also identified as essential strategies.<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bf67c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61bf67c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f310d1f elementor-widget elementor-widget-text-editor\" data-id=\"1f310d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Brazilian retail is undergoing rapid transformation. Digitalization, artificial intelligence (AI), and fintechs are reshaping both the consumer experience and business operations. According to <a href=\"https:\/\/www.poder360.com.br\/poder-empreendedor\/varejo-brasileiro-investira-71-a-mais-em-tecnologia-ate-2025\/\" target=\"_blank\" rel=\"noopener\">Zebra Technologies<\/a>, Brazilian retailers are set to increase technology investment by 71% by the end of 2025 \u2014 in line with global trends, as <a href=\"https:\/\/mercadoeconsumo.com.br\/15\/04\/2025\/inovacao\/pesquisa-revela-que-73-dos-varejistas-brasileiros-devem-ampliar-investimento-em-ia\/\" target=\"_blank\" rel=\"noopener\">Salesforce&#8217;s <em>Connected Shoppers Report<\/em><\/a> found that 73% of the sector plans to boost AI investment in 2025.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">These topics were the focus of the live session &#8220;Connect, Engage, Monetize,&#8221; held on October 6 as part of the 100 Startups to Watch series hosted by <em>Pequenas Empresas &amp; Grandes Neg\u00f3cios<\/em> (PEGN). Panelists included Ingrid Barth (CEO of Pilotin, a technology platform built on Open Finance and Data Intelligence), Nara Iachan (CMO of Loyalme, a company specializing in loyalty technology and solutions), Paulo Rog\u00e9rio Nunes (Founder of Vale do Dend\u00ea, a social organization dedicated to fostering entrepreneurship, innovation, and creative ecosystems), and Jaime Frenkel (Partner at EloGroup). The discussion offered insights into how technology, consumer behavior, and purpose are redesigning the retail landscape.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6d7c83 elementor-widget elementor-widget-heading\" data-id=\"2b6d7c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Transformation and the new consumer journey\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8104af elementor-widget elementor-widget-text-editor\" data-id=\"6c8104af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to Jaime Frenkel, Brazil&#8217;s retail transformation is driven by a unique combination of cultural and technological factors. He noted that the country&#8217;s population is highly engaged on social media and that its payment regulation is advanced \u2014 citing PIX, Brazil&#8217;s instant payment system, as a standout innovation. While acknowledging that Brazil still has less available capital than more developed markets, Frenkel pointed to companies like Nubank as proof that global-scale businesses can emerge from the local ecosystem.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Looking ahead, Frenkel sees AI as potentially as disruptive as the internet. He drew a parallel with the early days of price comparison platforms in Brazil, when startups began intermediating the relationship between consumers and brands. Today, platforms integrate full <a href=\"https:\/\/www.ecommercebrasil.com.br\/artigos\/marketplace-ou-loja-propria-qual-estrategia-esta-dominando-2025\" target=\"_blank\" rel=\"noopener\">marketplaces<\/a>. The next leap, he argued, will come through <a href=\"https:\/\/elogroup.com\/insights\/agentes-ia\/\" target=\"_blank\" rel=\"noopener\">AI-powered intelligent agents<\/a> that support purchasing decisions and personalize experiences across every touchpoint of the customer journey.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ingrid Barth added to the perspective: fintech solutions are already empowering the retail sector, enabling businesses to offer credit and financial services with greater sophistication and expanding the role of small and medium-sized enterprises (SMEs). The Pilotin CEO also emphasized that AI accelerates internationalization, making it easier to scale businesses beyond Brazil&#8217;s borders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d856a30 e-flex e-con-boxed e-con e-parent\" data-id=\"d856a30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec96f96 elementor-widget elementor-widget-heading\" data-id=\"ec96f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Loyalty and personalization as strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0c09c elementor-widget elementor-widget-text-editor\" data-id=\"ab0c09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Building strong customer relationships emerged as another central theme. Nara Iachan of Loyalme reinforced that retaining customers is more cost-effective than acquiring new ones. Data-driven loyalty solutions enable a deeper understanding of consumer behavior and allow brands to personalize experiences \u2014 because customers seek belonging and real value in their interactions. Among the tools driving engagement, Iachan highlighted gamification as a way to simplify the shopping experience.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Paulo Rog\u00e9rio Nunes of Vale do Dend\u00ea added that loyalty must be grounded in consistent and inclusive experiences. True personalization, he argued, requires understanding the diversity of the customer base in detail. Brands need to build <em>with<\/em> their customers, not just <em>for<\/em> them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a4c4b elementor-widget elementor-widget-heading\" data-id=\"72a4c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brazilian innovation with global impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d638006 elementor-widget elementor-widget-text-editor\" data-id=\"d638006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Paulo Rog\u00e9rio emphasized that innovation is not the exclusive domain of global hubs. He argued that the world looks more like S\u00e3o Paulo and Brazil than like London or New York \u2014 and that while international references are valuable, Brazil is capable of creating and exporting homegrown innovations. The Vale do Dend\u00ea founder stressed that sustainability and diversity must be at the core of business strategy. The retail of the future, he said, will be inclusive and regenerative: everything is a point of sale \u2014 events, travel, the consumer&#8217;s home \u2014 and this demands a fluid, integrated <a href=\"https:\/\/www.ecommercebrasil.com.br\/artigos\/por-que-sua-empresa-nao-pode-ignorar-o-omnichannel-em-2025\" target=\"_blank\" rel=\"noopener\">omnichannel<\/a> approach.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Jaime Frenkel also sees growing opportunities for collaboration between startups and large corporations, citing the recent partnership between <a href=\"https:\/\/exame.com\/invest\/mercados\/parceria-com-openai-faz-acoes-de-samsung-e-gigante-sul-coreana-registrarem-altas-historicas\/\" target=\"_blank\" rel=\"noopener\">Samsung and OpenAI<\/a> to explore new experiences. He expects this type of collaboration to become increasingly common, including among SMEs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f65f685 elementor-widget elementor-widget-heading\" data-id=\"f65f685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI and technology in practice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62afd3e elementor-widget elementor-widget-text-editor\" data-id=\"62afd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">AI promises to fundamentally change how brands engage with customers. Frenkel projects that within a few years, AI agents will become <a href=\"https:\/\/www.tecmundo.com.br\/mercado\/407656-como-a-industria-de-llm-esta-devorando-seu-proprio-ecossistema-de-startups-wrapper.htm\" target=\"_blank\" rel=\"noopener\">commodities<\/a>, assisting consumers at every stage of the purchasing process. Marketing campaigns will become more precise, with AI activating influencers across diverse profiles and expanding brand presence in a near-organic way.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ingrid Barth reinforced that technology is not an end in itself, but a tool for solving longstanding problems and optimizing operations. <a href=\"https:\/\/inforchannel.com.br\/2025\/06\/17\/automacao-no-backoffice-amplia-produtividade-em-78-e-diminui-falhas-operacionais\/\" target=\"_blank\" rel=\"noopener\">Back-office<\/a> automation, internationalization, and data analytics will generate real value for both businesses and consumers.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Paulo Rog\u00e9rio highlighted the role of voice and conversational technology. These tools, he noted, enable the inclusion of people with varying levels of digital literacy, including those who face barriers with traditional digital interfaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc67f87 elementor-widget elementor-widget-heading\" data-id=\"fc67f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fintechs and the rise of SMEs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-579ed9b elementor-widget elementor-widget-text-editor\" data-id=\"579ed9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The panel also examined the role of fintechs in expanding the retail sector. Ingrid Barth noted that SMEs depend heavily on credit and that financial technology opens new growth pathways. Traditional installment plans have evolved into sophisticated financial service offerings, and the integration of credit and commerce is unlocking unprecedented opportunities.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Jaime Frenkel added that AI allows SMEs to become more competitive \u2014 activating customers and creating personalized experiences that were once the exclusive domain of large corporations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bce2239 elementor-widget elementor-widget-heading\" data-id=\"bce2239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trends shaping the future of retail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dca944 elementor-widget elementor-widget-text-editor\" data-id=\"1dca944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The panelists identified several strategic trends for the years ahead:<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\"><strong>True hyper-personalization<\/strong>, powered by AI.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Seamless omnichannel<\/strong>, with integrated experiences across all contexts.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Back-office automation<\/strong> and operational optimization.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Strategic use of data<\/strong> for loyalty and engagement.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Sustainability and diversity<\/strong> as brand differentiators.<\/li><li class=\"whitespace-normal break-words pl-2\"><strong>Digital inclusion and voice technology<\/strong>, expanding access and participation for new consumers.<\/li><\/ul><div>\u00a0<\/div><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Market data supports these projections. According to <a style=\"background-color: #ffffff;\" href=\"https:\/\/www.adyen.com\/pt_BR\/imprensa-e-midia\/2025-retail-report-ai\" target=\"_blank\" rel=\"noopener\">Adyen<\/a>, 52% of consumers already use AI to assist with purchases, and <a style=\"background-color: #ffffff;\" href=\"https:\/\/resources.nvidia.com\/en-us-retail-survey-2025\" target=\"_blank\" rel=\"noopener\">Nvidia&#8217;s <em>State of AI in Retail and CPG: 2025 Trends<\/em><\/a> report found that 94% of companies say AI has helped reduce operating costs. The ecosystem is maturing rapidly and points toward a decade of convergence between technology, purpose, and experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f10450 elementor-widget elementor-widget-heading\" data-id=\"2f10450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4894d2e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4894d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Retail&#8217;s inflection point \u2014 driven by digitalization, artificial intelligence, and the growing influence of startups \u2014 requires companies to rethink their relationships with consumers. This means building strong bonds through loyalty, personalization, and digital inclusion, while embedding sustainable and diverse practices into their operations.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For Jaime Frenkel, the transformation lies at the intersection of technology and customer experience. Those who can turn this relationship into real value for the customer will remain relevant \u2014 and AI is already the tool capable of sustaining this new ecosystem. But companies must be deliberate about where they invest and how they differentiate.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to Frenkel, opportunities are open to businesses of all sizes \u2014 from large corporations to SMEs that know how to leverage technology strategically. The challenge, he concluded, is to focus on exceptional delivery, create experiences that truly matter, and harness AI to enhance every interaction with the consumer.<\/p><p><strong>Watch the full live session by PEGN below:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01dcf96 elementor-widget elementor-widget-video\" data-id=\"01dcf96\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2-Va5lH2tN0&amp;t=2s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9d61826 e-flex e-con-boxed e-con e-parent\" data-id=\"9d61826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a00c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33a00c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2083058 elementor-widget elementor-widget-text-editor\" data-id=\"2083058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>EDUARDO BENTIVOGLIO is Senior Writer and Editor at EloInsights<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a panel discussion from PEGN&#8217;s 100 Startups to Watch series, experts explored the future of retail under the impact of AI, fintechs, and digital personalization \u2014 highlighting the role of startups and the need to &#8216;reimagine consumer relationships.&#8217;<\/p>\n","protected":false},"author":28,"featured_media":31748,"parent":0,"template":"","editorias":[],"industrias-category":[],"praticas-category":[],"insights-category":[138],"class_list":["post-36505","insights","type-insights","status-publish","has-post-thumbnail","hentry","insights-category-future-view-en"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/36505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/28"}],"version-history":[{"count":18,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/36505\/revisions"}],"predecessor-version":[{"id":36609,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/36505\/revisions\/36609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/31748"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=36505"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=36505"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=36505"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=36505"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=36505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}