{"id":36548,"date":"2025-11-13T13:56:56","date_gmt":"2025-11-13T16:56:56","guid":{"rendered":"https:\/\/elogroup.com\/?post_type=insights&#038;p=36548"},"modified":"2026-03-12T15:26:26","modified_gmt":"2026-03-12T18:26:26","slug":"100-startups-to-watch-meet-the-2025-winners","status":"publish","type":"insights","link":"https:\/\/elogroup.com\/en\/insights\/100-startups-to-watch-meet-the-2025-winners\/","title":{"rendered":"100 Startups to Watch: Meet the 2025 Winners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36548\" class=\"elementor elementor-36548 elementor-33759\" data-elementor-post-type=\"insights\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53a0e987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53a0e987\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d489e3f\" data-id=\"2d489e3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e706e8d elementor-widget elementor-widget-text-editor\" data-id=\"4e706e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW89857425 BCX0\" lang=\"PT-BR\" xml:lang=\"PT-BR\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89857425 BCX0\">Eduardo Bentivoglio<\/span><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af66bf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1af66bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff8b9a2 elementor-widget elementor-widget-text-editor\" data-id=\"5ff8b9a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words pl-2\"><em>The mapping initiative led by EloGroup spotlights startups that combine purpose, technology, and impact \u2014 the pillars of an increasingly mature ecosystem driving digital transformation in Brazil.<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>Now in its 8th edition, the award reflects the advancement of Brazilian entrepreneurship, recognizing companies that have moved beyond early-stage uncertainty to scale innovative solutions.<\/em><\/li><li class=\"whitespace-normal break-words pl-2\"><em>The selected startups signal the consolidation of a progressively fertile environment for investment and disruption, building their technology foundations on AI, sustainability, and innovative business models.<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bf67c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61bf67c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f310d1f elementor-widget elementor-widget-text-editor\" data-id=\"1f310d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The 8th edition of <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/revistapegn.globo.com\/startups-to-watch\/\" target=\"_blank\" rel=\"noopener\">100 Startups to Watch<\/a>, an initiative promoted by Pequenas Empresas &amp; Grandes Neg\u00f3cios (PEGN) and \u00c9poca Neg\u00f3cios in partnership with EloGroup and Innovc, aims to identify the companies with the greatest potential to generate impact at scale in the coming years, on a clear upward trajectory in 2025. The awards ceremony, held in October, highlighted the country&#8217;s most promising companies in entrepreneurship, technology, and innovation \u2014 those demonstrating strong growth in revenue, user base, adoption of disruptive technologies, or significant fundraising, thereby contributing to the long-term sustainability of Brazil&#8217;s business ecosystem.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">&#8220;This initiative gives startups visibility and acknowledges the hard work they put into getting a company off the ground. But more than that, the award serves as a deal catalyst,&#8221; says Jaime Frenkel, Partner at EloGroup. According to him, technologies such as AI are rapidly expanding the frontier of what is possible. In this context, it is strategic for large corporations to engage directly with the startups developing these solutions and integrate them into their ecosystems.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6d7c83 elementor-widget elementor-widget-heading\" data-id=\"2b6d7c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c8104af elementor-widget elementor-widget-text-editor\" data-id=\"6c8104af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This edition received <strong>1,955<\/strong> applications. Only validated submissions \u2014 following research by EloGroup and review by the STW committee \u2014 advanced to detailed evaluation. The selection process comprised several stages, including:<\/p><ol class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-decimal flex flex-col gap-1 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\">Questionnaire design and criteria refinement.<\/li><li class=\"whitespace-normal break-words pl-2\">Application period opening.<\/li><li class=\"whitespace-normal break-words pl-2\">Broad-based outreach and active startup scouting.<\/li><li class=\"whitespace-normal break-words pl-2\">Engagement of &#8220;ambassadors&#8221; to broaden participation.<\/li><li class=\"whitespace-normal break-words pl-2\">Multi-criteria assessment (conducted by EloGroup consultants).<\/li><li class=\"whitespace-normal break-words pl-2\">Shortlisting of finalists (200 companies), with a mandatory diversity requirement across the founding team (gender, race, sexual orientation, or disability).<\/li><li class=\"whitespace-normal break-words pl-2\">External jury evaluation (Phase 2).<\/li><li class=\"whitespace-normal break-words pl-2\">Jury deliberation to validate the final list of 100 selected companies.<\/li><li class=\"whitespace-normal break-words pl-2\">Publication of the list in PEGN, \u00c9poca Neg\u00f3cios, and partner outlets.<\/li><\/ol><div>\u00a0<\/div><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Startups were assessed across five dimensions (scored 1 to 5 each): degree of innovation, market potential, business model, team quality, and solution maturity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d856a30 e-flex e-con-boxed e-con e-parent\" data-id=\"d856a30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec96f96 elementor-widget elementor-widget-heading\" data-id=\"ec96f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key trends and highlights for 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0c09c elementor-widget elementor-widget-text-editor\" data-id=\"ab0c09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In the lead-up to the 2025 edition, EloGroup and PEGN hosted a series of preparatory sessions, broadcast live on YouTube and social media, covering topics of high relevance to Brazil&#8217;s innovation ecosystem.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In June, the focus was on the <a href=\"https:\/\/elogroup.com\/insights\/100-startups-to-watch-dialogos-sobre-inovacao-no-setor-eletrico-brasileiro\/\" target=\"_blank\" rel=\"noopener\"><strong>Brazilian power sector<\/strong><\/a>, with emphasis on the role of startups in the energy transition, new infrastructure, and grid digitization. In July, the spotlight shifted to <a href=\"https:\/\/elogroup.com\/insights\/100-startups-to-watch-oportunidades-desafios-setor-saude\/\" target=\"_blank\" rel=\"noopener\"><strong>healthcare<\/strong><\/a>, highlighting innovation challenges, telemedicine, regulation, and the need to adapt business models to Brazil&#8217;s reality. In August, the conversation turned to the impact of <a href=\"https:\/\/elogroup.com\/insights\/100-startups-to-watch-o-papel-da-ia-na-inovacao-e-nas-startups-brasileiras\/\" target=\"_blank\" rel=\"noopener\"><strong>artificial intelligence (AI) on Brazilian startups<\/strong><\/a>, debating whether AI adoption is still optional or already a survival imperative. In October, the series concluded with a deep dive into <a href=\"https:\/\/elogroup.com\/insights\/100-startups-to-watch-os-rumos-do-varejo-brasileiro-na-era-das-retailtechs-com-ia\/\" target=\"_blank\" rel=\"noopener\"><strong>retail<\/strong><\/a>, examining how fintechs, omnichannel strategies, and digital personalization are reshaping the relationship between businesses and consumers.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Together, these discussions offered a strategic panorama for the 2025 edition, demonstrating that the intersection of technology, sector specialization, and scale lies at the heart of Brazilian innovation. The standout startups are those that not only deliver technological solutions but also operate with a clear business model, data-driven operations, and the capacity to collaborate with large enterprises and institutions.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In summary, <strong>Brazil&#8217;s innovation ecosystem closes the first quarter of the 21st century more mature in its ability to reward the convergence of purpose, technology, and impact<\/strong> \u2014 and this award is the definitive barometer of that movement.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">&#8220;Generative AI primarily accelerates prototyping speed and the ability to deploy scalable models. We are seeing startups that shorten cycle times and reduce costs \u2014 which is highly attractive to large enterprises,&#8221; notes Jaime.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">By mapping a robust base of innovative startups, it becomes possible to bring these companies closer to large corporations \u2014 as strategic partners, innovation suppliers, or investment targets. &#8220;One of the most rewarding aspects of the 100 Startups to Watch initiative is the direct contact with entrepreneurs and the solutions that are transforming business in Brazil. By bridging the startup ecosystem and the corporate world, we generate value not only for the startups but also for EloGroup&#8217;s clients seeking real innovation,&#8221; adds Jaime.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a4c4b elementor-widget elementor-widget-heading\" data-id=\"72a4c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 2025 100 Startups to Watch \u2014 Full List<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d638006 elementor-widget elementor-widget-text-editor\" data-id=\"d638006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Agribusiness:<\/strong> Agrosmart, Doroth, Revella, Zeit Solu\u00e7\u00f5es em Intelig\u00eancia Artificial<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Construction:<\/strong> FastBuilt<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Education:<\/strong> BeConfident, Edusense, Estuda.com, Lingopass<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Energy:<\/strong> HAI \u2013 Hybrid AI, Protium Dynamics<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Financial Services:<\/strong> Capital Empreendedor, Ume<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Social Impact:<\/strong> Connecting Food, ESG Now, Food to Save, Perto Digital<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Industry:<\/strong> Anti-Algas Solu\u00e7\u00f5es Ambientais, Bioinfood, Biolinker, Biosab Leveduras, Harumi, Infinite Foundry, Noleak Defence, Nude., NUU, Pix Force, Subiter, TerraNova \u2013 Controle Microbiol\u00f3gico, Trackfy, Y\u00e1gua Tecnologia<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Legal:<\/strong> InspireIP, Jusfy, Linte<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Marketing &amp; Sales:<\/strong> HubLocal, Manycontent, Mention, Yapoli<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Environment:<\/strong> Alga, Carbon Free Brasil, T&amp;D Sustent\u00e1vel, Tropiko, Vertown, Yatt\u00f3<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Health &amp; Wellness:<\/strong> Abra\u00e7o, Bee Touch, Blindog, Brain4Care, Carefy, Covalenty, Eleve Science, Glia Innovation, Grupo AME, Guia da Alma, Kidopi, Lees Skincare, Neomed, Oncotag, Onkos Diagn\u00f3sticos Moleculares, PBSF \u2013 Protecting Brains &amp; Saving Futures, Petgenoma, Salvus Tecnologia, Shaped 3D, SYN Sa\u00fade, Warux Health, Weecaps<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Insurance:<\/strong> Granto Seguros, Justos, Mutuus Seguros, Tech Trail Modelagem de Dados<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Services:<\/strong> Arquiteto de Bolso \u2013 Upik, Loyalme, Regenera Mol\u00e9culas do Mar<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Technology:<\/strong> A4 Solutions, Acaso, Avra, Cogtive, Dootax, Fiibo, Forza Composites, GreenPlat, IBBX, Jestor, Neowrk, NeuralMind, Nilo, ObraSoft, Oct\u00e1gora, Proffer, PX Data, TissueLabs, Unico Skill, Wehandle<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Transportation &amp; Logistics:<\/strong> Carteiro Amigo Express, Frota 162, SuperFrete, Synkar Autonomous<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Retail:<\/strong> Complete Magazine, Maloka, Twiggy<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-9d61826 e-flex e-con-boxed e-con e-parent\" data-id=\"9d61826\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33a00c0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33a00c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2083058 elementor-widget elementor-widget-text-editor\" data-id=\"2083058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>EDUARDO BENTIVOGLIO is Senior Writer and Editor at EloInsights<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Now in its 8th edition, the award reflects the advancement of Brazilian entrepreneurship and the consolidation of a fertile environment for innovation and investment. The mapping initiative led by EloGroup spotlights startups that combine purpose, technology, and impact.<\/p>\n","protected":false},"author":28,"featured_media":33880,"parent":0,"template":"","editorias":[],"industrias-category":[],"praticas-category":[],"insights-category":[],"class_list":["post-36548","insights","type-insights","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/36548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/types\/insights"}],"author":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/users\/28"}],"version-history":[{"count":11,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/36548\/revisions"}],"predecessor-version":[{"id":36603,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights\/36548\/revisions\/36603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media\/33880"}],"wp:attachment":[{"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/media?parent=36548"}],"wp:term":[{"taxonomy":"editorias","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/editorias?post=36548"},{"taxonomy":"industrias-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/industrias-category?post=36548"},{"taxonomy":"praticas-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/praticas-category?post=36548"},{"taxonomy":"insights-category","embeddable":true,"href":"https:\/\/elogroup.com\/en\/wp-json\/wp\/v2\/insights-category?post=36548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}