Por EloInsights
- The article brings together the main innovation trends mapped by 100 Startups to Watch.
- In total, 16 areas were investigated, including Construction, Energy, Health, and Retail.
- Trends include the use of data, artificial intelligence, and technology to optimize operations and deliver a better user experience.
The Brazilian startup ecosystem is more than just a hub of innovation; it also serves as a thermometer, giving us a preview of the main technological trends that are already impacting various sectors of the country’s economy. In this regard, 100 Startups to Watch 2024, organized by Pequenas Empresas & Grandes Negócios (PEGN), Época Negócios, and Valor Econômico, in partnership with EloGroup and Innovc, offers a privileged view of this dynamic landscape, highlighting emerging trends in various sectors. This analysis, based on the program’s data, reveals how Brazilian startups are leveraging technology and creative solutions to meet the ever-evolving market demands.
Next, we explore some of the most striking trends identified in key sectors such as energy, sales, health, and technology. In each sector, we also highlight the startups selected for the final list of the 100 Startups to Watch:
Agribusiness
- Mitigation of Climate Change: Startups are using technology to reduce the impacts of climate change in agriculture by developing sustainable farming methods, precision agriculture techniques, and more resilient crops to withstand climate variations.
- Data and AI for Productivity Improvement: The use of data analysis and artificial intelligence is also growing in agribusiness, aimed at improving productivity, optimizing resource allocation, increasing harvest predictability, and enhancing decision-making in agricultural management.
- Specialized Services: There is a rise in startups developing specific services for agribusiness, including financial services, online marketplaces, and solutions for supply chain management.
Startups to Watch: Biotecland, Cellva Ingredients, Creditares, Finpec, Revella, Sensix, Tarvos.
Construction
- Integrated Marketplaces: Creation of marketplaces that bring together all the key players in the construction industry, facilitating interactions and transactions.
- Vertical Construction Management: Solutions to manage the entire construction process, from financial management and material control to equipment rental, improving efficiency and control.
- Technology and Automation for Smart Homes: Use of technology in residential construction to create homes integrated into a digital ecosystem, including smart appliances, energy management systems, and remotely controlled security systems.
Startups to Watch: Contrucode, OrçaFáscio.
Education
- Gamification and Data-Driven Learning: Gamification to make learning more engaging and effective, also incorporating data analysis to track student performance and generate reports that help educators personalize learning experiences.
- Educational Management Tools: Tools to manage educational processes more efficiently, including student information systems, scheduling, communication, and administrative tasks.
- Platforms for Social Impact Through Education: Complementary educational platforms focused on social impact, offering training in areas such as programming, entrepreneurship, and soft skills, helping individuals acquire valuable skills for personal and professional development.
Startups to Watch: Inteleceleri Tecnologia para Educação, Jade, Jovens Gênios, Yuna.
Energy
- Transition to Sustainable Energy: Startups are playing a crucial role in the global shift to renewable energy and decarbonization by creating products and services that facilitate the adoption of clean energy sources.
- Integration into the Free Energy Market: Development of solutions to help companies integrate into the free energy market, allowing them to purchase energy from a wider variety of suppliers, potentially at more competitive prices, while supporting renewable energy options.
- Infrastructure for Electric Mobility: Development of infrastructure to support the electrification of the transportation sector, including charging stations and network management solutions to accommodate the growing demand for electric vehicles.
Startups to Watch: Lemon Energia, Protium Dynamics, Tidalwatt, Voltera.
Finance
- Democratization of Access to Credit: Startups have been working to offer more accessible credit to individuals and small businesses, developing alternative credit scoring models and lending platforms aimed at those who do not qualify for traditional loans.
- Integrated Financial Management Solutions: Financial management solutions that integrate with other business systems through APIs, offering companies a more holistic view of their finances and automating financial processes.
- Tax Intelligence and Automation: Tools that use data and AI to optimize tax processes and help companies comply with tax regulations, automating tax calculations, filings, and payments, reducing the burden on businesses.
Startups to Watch: Asaas, Bamboo DCM Platform, Bankme, Eqseed, Gyra+, Nomad, Plano Fintech de Educação Financeira, Rivool Finance, Zippi Soluções de Crédito.
Social Impact
- Promotion of Inclusion and Employability: Projects aimed at helping marginalized groups integrate into society and the job market by providing training, mentorship, and access to employment opportunities.
- Waste Management and Circular Economy: Development of innovative solutions for waste management, creating platforms for collection, sorting, and recycling, as well as developing products made from recycled materials.
- Tax Innovation for Social Change: Startups are exploring ways to use tax incentives and policies to promote positive social change, developing platforms and tools that help individuals and businesses maximize their social impact through their tax strategies.
Startups to Watch: Food to Save, Incentiv, Manejebem, Solos.
Industry
- IoT Solutions and Industry 4.0: Startups are developing solutions to monitor, integrate, and automate industrial processes using the Internet of Things (IoT), improving efficiency, reducing downtime, and enabling data-driven decision-making in manufacturing and other industrial sectors.
- ESG-Focused Management: Supporting industrial companies in managing and improving their performance in Environmental, Social, and Governance (ESG) criteria by developing tools to monitor ESG metrics, track progress, and ensure compliance with relevant regulations.
- New Materials and Processes: Companies are using technology to develop new materials and manufacturing processes, leading to lighter, stronger, and more sustainable materials, along with more efficient and environmentally friendly production methods.
Startups to Watch: Apexzymes, Cogtive, Sirros IoT, Terranova – Controle Microbiológico, Yágua Tecnologia.
Legal
- AI-Powered Legal Processes: Artificial intelligence has been used to automate legal processes, reducing costs and increasing efficiency in the legal field, covering tasks such as document review, contract analysis, and legal research.
- Governance and Compliance Solutions: Implementation of solutions to help companies establish robust governance practices and ensure compliance with laws and regulations, including tools for managing policies, procedures, and risk assessments.
- Legal Document Management: Creation of platforms for the efficient production and management of legal documents, automating document generation, tracking versions, and facilitating collaboration among legal professionals.
Startups to Watch: Bits Legal Design, Kor Solutions.
Marketing and Sales
- Data-Driven Marketing: Startups are helping companies use data to make more informed marketing decisions by analyzing customer data to understand preferences, segment specific audiences, and personalize marketing messages.
- Digital Asset Management: Creation of platforms to centralize and manage digital assets, such as images, videos, and marketing materials, helping companies organize their assets, track usage, and maintain brand consistency.
- Integrated Sales Management: Development of integrated sales management platforms that provide companies with a comprehensive view of their sales operations, including features like customer relationship management (CRM), sales forecasting, and performance tracking.
Startups to Watch: Beeviral, Showkase, Yapoli.
Environment
- Waste Management and Circular Economy: Development of innovative solutions for waste management and the promotion of the circular economy, including platforms for waste collection, sorting, and recycling, as well as the development of products made from recycled materials.
- Environmental Monitoring and Management: Use of technology to monitor and manage environmental assets and phenomena in real time, including tracking air and water quality, monitoring deforestation, and predicting natural disasters.
- Sustainable Products and Processes: Improvement of existing products and processes to reduce their environmental impact, developing more eco-friendly materials, reducing energy consumption in manufacturing, and minimizing waste generation.
Startups to Watch: Bious, Carvão de Açaí, Eco Panplas, Flori Tech, Inspectral, Umgrauemeio, Zero Esgoto.
Human Resources
- Data-Driven Employee Management: Utilization of data and technology to optimize employee management practices, including using data to track employee performance, identify training needs, and improve employee engagement.
- Platforms for Marginalized Groups: Creation of platforms that connect employers with talented individuals from marginalized groups, promoting diversity and inclusion in the workplace.
- Digitized Training and Development: Development of digital platforms for employee training and development, offering interactive learning experiences, personalized learning paths, and tools to track progress and assess skills.
Startups to Watch: Atip, Workhub Digital.
Health and Wellness
- Data Science for Healthcare Efficiency: Use of data science to improve cost-effectiveness and efficiency in healthcare systems by analyzing data to optimize resource allocation, predict patient needs, and prevent unnecessary hospitalizations.
- Advanced Materials for Healthcare: Development of new materials and raw materials for the cosmetic, pharmaceutical, and hospital industries, contributing to the advancement of treatments, medications, and medical devices.
- Technology and AI for Patient Care: Utilization of advanced technology and artificial intelligence to improve patient care, developing tools for remote patient monitoring, early disease detection, and personalized treatment plans.
Startups to Watch: Alinea Saúde, Amazon Bioprotein, Bee Touch, Biotech Tecnologia Genômica Especializada, Blindog, C3M – Soluções em Medicina de Catástrofe, Carefy, Coala Saúde, Ehrena, Epistemic, Glia Innovation, Hi! Healthcare Intelligence, Intuitive Care, Neomed, OncoAI, Onkos Diagnósticos Moleculares, WebMed.
Services
- Digitization and Democratization of Services: Use of digital technologies to make services more accessible and affordable. Creation of platforms that connect customers with service providers and automate service delivery processes.
- Integrated Marketplaces for Suppliers: Creation of marketplaces that connect businesses with a wide range of service providers, allowing companies to easily find and compare services, negotiate prices, and manage their service contracts.
- Management Systems for Small Businesses: Development of management systems specifically tailored to the needs of small and medium-sized enterprises (SMEs), helping them manage their operations more efficiently.
Startups to Watch: Arquiteto de Bolso, Elece Science Pesquisa e Desenvolvimento, Loyalme.
Technology
- Solutions for SMEs: Development of technological solutions to help small and medium-sized enterprises (SMEs) optimize their processes and increase profitability, including tools for automation, data analysis, and customer relationship management (CRM).
- AI-Connected Products and Hardware: Creation of new products and hardware that utilize artificial intelligence, ranging from smart devices and wearables to industrial robots and autonomous vehicles.
- Technology for ESG Management: Development of technologies that help companies implement and manage their Environmental, Social, and Governance (ESG) strategies, allowing businesses to track ESG metrics, report their progress, and ensure compliance with relevant regulations.
Startups to Watch: ediA4 Solutions, Aegro Informática, Cogni2, CondoConta, Docket, Dootax, Driva, ESG Now, Exato Digital, FabNS, Frete Rápido, Fu2re Smart Solutions, IBBX Inovação em Sistemas de Software e Hardware, Jobecam, Kamino, Klavi, Nilo, RediRedi, Scicrop, Smarthis, StopClub, Taxcel
Transportation and Logistics
- Omnichannel Logistics Platforms: Creation of logistics platforms that integrate different channels, enabling businesses to manage their shipping and delivery operations more efficiently, including the integration of online and offline sales channels and various shipping methods and carriers.
- Cost Reduction Through Integration: Development of solutions that integrate carriers and customers, helping to reduce logistics costs by optimizing routes, consolidating shipments, and automating communication between parties.
- Overcoming Logistics Gaps: Startups are working to solve logistical challenges in areas with limited infrastructure or postal coverage, developing solutions to improve delivery networks and make shipping more accessible to underserved communities.
Startups to Watch: Abbiamo, Aeroriver, Carteiro Amigo Express, Infleet, Noli, Superfrete
Sales
- Integration and Marketplaces: Startups in the retail sector are creating marketplace solutions that integrate retailers with suppliers, facilitating sourcing and product management.
- Smart Management: Development of inventory and sales management platforms that use data science, helping retailers optimize operations and improve efficiency.
- Multichannel: Omnichannel solutions for e-commerce, enabling an integrated shopping experience across multiple sales channels.
Startups to Watch: Cayena, Kobe Apps, Nude.
