Strategically Digital

Apache NiFi and AWS Cognito in the context of a data-driven culture

Apache NiFi is an open source data processing and orchestration tool designed to facilitate the movement of information between different systems in real time. Because it is highly scalable and fault-tolerant, it is suitable for dealing with large volumes of data in distributed environments.

Delving into the creation of personas in B2B

Personas help organizations understand their customers, thus creating more precise, personalized and effective strategies. Applying personas can also be done in the B2B reality, creating more valuable, personalized and lasting customer relationships.