EloCampi: Connecting Talent and Bringing Market Knowledge to Universities

EloGroup has always been committed to attracting top talent to strengthen its strategy and deliver meaningful impact for clients and society. However, ensuring consistency in recruiting from the country’s leading universities — while simultaneously building a strong employer brand and expanding the company’s presence in academia — remained a persistent challenge. This context gave rise to EloCampi, a program that has become a cornerstone of EloGroup’s relationship with Brazil’s top universities.

More than a recruitment channel, EloCampi has established itself as a high-impact academic program. It not only connects the company with premier talent pools but also brings practical, applied knowledge to thousands of students. Through partnerships with student organizations, academic leagues, junior enterprises, and academic centers, the program shares real-world market experience and equips young professionals with competencies often absent from traditional curricula. In doing so, it helps close the gap between academia and the corporate world, while reinforcing EloGroup’s institutional brand.

The results already speak for themselves and highlight EloCampi’s strategic value to the organization:

• Over 70% of base team hires in 2024 came from EloCampi’s target universities, demonstrating the program’s ability to generate qualified, consistent recruitment aligned with the company’s profile.
• 122 initiatives delivered in the past year alone, spanning more than 20 universities, underscoring the program’s reach and scale.
• Over 5,000 students impacted through practical content and high-value exchanges, expanding the program’s footprint and relevance across the academic landscape.

These indicators reflect not only the breadth of the initiative but also its direct relevance to the organization’s sustainable growth.

The impact on EloGroupers themselves is equally noteworthy:

• Today, approximately 10% of employees are part of the EloCampi team, engaging in an experience that extends well beyond day-to-day project work.
• The program has become a space for engagement and professional development, fostering essential soft skills such as leadership, autonomy, communication, and networking.

This experience broadens professional horizons, strengthens a sense of belonging, and consistently contributes to building a culture of collaboration — one of EloGroup’s core pillars.

Beyond attracting new talent, EloCampi plays a decisive role in retention and people development. By positioning EloGroup as a leading employer brand in the academic environment and disseminating market practices among university students, the program increases both application volume and hires from target universities, while contributing to the development of professionals who are better prepared and aligned with the organization’s values. In this regard, HR operates as a strategic business partner, directly supporting the recruitment infrastructure and ensuring the talent pipeline is continuously strengthened.

The strategic edge of a structured program

The program’s recent evolution reflects an innovative and collaborative operating model. High employee engagement is essential to orchestrating initiatives throughout the year, while the program’s growing analytical maturity has introduced new ways of tracking results — notably through data dashboards that support decision-making. These attributes — collaboration, agility, and innovation — have become key differentiators behind the program’s success.

Another critical factor is EloCampi’s unique positioning in the market. Unlike other companies that pursue university connections on an ad hoc basis, EloGroup has built a long-term, structured program grounded in solid, ongoing partnerships. This differentiator positions the company not merely as an attractive employer, but as a reference in practical knowledge development and dissemination within academia — reinforcing its institutional image, its capacity for impact, and its technical expertise.