Strategically Digital

100 Startups to Watch 2024: meet the list of winners

In its 7th edition, the 100 Startups to Watch (100 STW) award highlights the most promising companies in the fields of entrepreneurship, technology, and innovation across the main economic sectors in Brazil in 2024.

Apache NiFi and AWS Cognito in the context of a data-driven culture

Apache NiFi is an open source data processing and orchestration tool designed to facilitate the movement of information between different systems in real time. Because it is highly scalable and fault-tolerant, it is suitable for dealing with large volumes of data in distributed environments.

Delving into the creation of personas in B2B

Personas help organizations understand their customers, thus creating more precise, personalized and effective strategies. Applying personas can also be done in the B2B reality, creating more valuable, personalized and lasting customer relationships.