CX Analytics: deepening the understanding of customer experience
Nowadays, Customer Experience is key to strategy in all industries, especially in mature markets with low opportunities for product differentiation.
Nowadays, Customer Experience is key to strategy in all industries, especially in mature markets with low opportunities for product differentiation.
Personas help organizations understand their customers, thus creating more precise, personalized and effective strategies. Applying personas can also be done in the B2B reality, creating more valuable, personalized and lasting customer relationships.
In a scenario of maturing companies’ analytical capabilities, the principle of data-centric AI proposes bringing to the center the concern with data quality to evolve AI-based systems.
Hyperautomation is one of the essential tech capabilities for organizations that want to objectively carry out their digital transformation. It brings together a set of automation technologies to extend their benefits and scope of action.
By strategizing from the present to the future, organizations can miss important signals that point to disruptions and changes in the market game.
Digital literacy is key to unlock people’s and organisations’ ability to use technology as lens to reveal new transformation opportunities
The process of deploying features and updates to digital products is among the foundational skills that need to be refined in the digital transformation, making the organisation more agile and adapted to disruption.
The Transformation Office is a governance mechanism that reaches several layers of management with a permanent, central structure focused on transformation. Understand how it delivers value and which professionals work to make changes more organic.
The second and final article in the introductory series on Industry 4.0 delves into the challenges of digital transformation within the industrial sector. The granularity of machinery data and the vertical integration of systems are points that organizations need to work on.
Digital transformation in healthcare has the potential to personalize the patient experience through an integrated ecosystem and optimize clinical productivity. Telemedicine has been a “gateway” for healthcare players and patients into the digital ecosystem.
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